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# learning_material_v0.0.4

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# Company Analysis

## Business Profile

### Description

A company’s business profile is a description of all the relevant elements of its business operations. It conveys essential information about the company operates. New Investors can begin their investment analysis by researching and analyzing companies’ business fundamentals.

### Quiz

#### Title

Which of the following situations will require investors to evaluate the business profile of a company?

#### Options

- (Wrong)Before investing in a stock
- (Wrong)Before investing in a corporate bond.
- (Wrong)When analyzing competitive landscape for a company
- (Right)All of the above

### Quiz

#### Title

Where can we find out information about a company’s business profile?

#### Options

- (Right)Poodle Finance
- (Wrong)Company website
- (Wrong)Institutional research platform such as Bloomberg and CapitalIQ
- (Wrong)All of the above.

## Business Model

### Description

The industry life cycle refers to the evolution of an industry or business through four stages based on the business characteristics commonly displayed in each phase. The four phases of an industry life cycle are the introduction, growth, maturity, and decline stages. Characteristics of each stage are shown in below graph. 

A business model is a company's core strategy for profitably doing business. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses. When evaluating a business model as an investor, ask whether the idea makes sense and whether the numbers add up.

### Quiz

#### Title

In which aspects you should evaluate when analyzing a company’s business model?

#### Options

- (Wrong)The company’s key asset
- (Wrong)The company’s market moat
- (Wrong)The company’s financial moat
- (Right)All of the above

### Quiz

#### Title

Which of the following questions are valid when evaluating a company’s market moat?

#### Options

- (Wrong)Who’s the key stakeholder?
- (Wrong)What player is competing for the same customer?
- (Wrong)What’s the key touchpoint between the brand and the customer?
- (Right)All of the above


# Industry Analysis

## Type of Industry

### Description

An industry is a group of companies that are related based on their primary business activities.  Investors often study industries to better understand the factors and limitations of corporate profit growth. Companies operating in the same industry can also be compared to each other to evaluate the relative attractiveness of a company within that industry.

### Quiz

#### Title

What is industry analysis? 

#### Options

- (Right)Industry analysis is a market assessment tool which is used by businesses, investors and analysts to understand the competitive dynamics of an industry by giving them a sense of what is happening in an industry, e.g., statistics of demand-supply, degree of competition in the industry, future prospects of the industry and information about the external factors that will influence the industry.
- (Wrong)Industry analysis is a market research practice which is used by investors to understand people’s perception about an industry.
- (Wrong)Industry analysis is a market assessment tool which is used to assess the economic and financial condition of a given sector of the economy
- (Wrong)Industry analysis is not useful and investors do not need to conduct such analysis before investing.
