---
# System prepended metadata

title: Introduction to Lens Protocol
tags: [new direction]

---

As the Globalization stream matures and evolves as FOXatars, we are now discussing opportunities and efforts towards goals.

We had a comunity member @MbEU8ksmTKiIHfGmv_rMnQ  who presented us the opportunity to create a **ShapeShift Lens Protocol bilingual account**.
Our findings and analysis are described below.


## Introduction to Lens Protocol
The Lens Protocol is a Web3 social graph on the Polygon Proof-of-Stake blockchain. It is designed to empower creators to own the links between themselves and their community, forming a fully composable, user-owned social graph. The protocol is built from the ground up with modularity in mind, allowing new features and fixes to be added while ensuring immutable user-owned content and social relationships.

## Tokenization
**The Lens protocol has three layers of tokenization** via ERC721 NFTs. All three are ERC721-compliant and fully composable.

The LensHub upgradeable contract is the core entry point for the majority of interactions in the Lens Protocol. Nearly all interactions begin and doubles as the ERC721 **NFT contract for profile NFTs, which are minted upon profile creation.**

Upon a profile's first follow, a **FollowNFT** contract is deployed (via minimal proxy cloning), unique to the profile; this is the ERC721 NFT contract that represents follower positions.

Lastly, upon a publication's first collect, a **CollectNFT contract** is deployed (again, via minimal proxy cloning), unique to the publication; this is the ERC721 NFT contract that represents collected publications.

Note that follow and collect NFTs are deployed only upon the first follow/collect, respectively. This reduces gas overhead for profile creation.

### Metrics of Lens Protocol
![](https://hackmd.io/_uploads/SkmJGFt9h.png)

![](https://hackmd.io/_uploads/rkmbbYFc3.png)

**They has been a steady decline since Launch**


### Areas of Revenue

![](https://hackmd.io/_uploads/SJHhbYK9h.png)

### Biggest volume of all days vs worst volume
![](https://hackmd.io/_uploads/SkDfMKF9h.png)

![](https://hackmd.io/_uploads/BkiLMKFch.png)

### Protocol Hype

![](https://hackmd.io/_uploads/B1x4LKY53.png)

![](https://hackmd.io/_uploads/HJ8vLYFq3.png)


## Tactics

* @MbEU8ksmTKiIHfGmv_rMnQ  will provide our Lens Protocol **for FREE**

* Daily posts in English and Spanish


| Worse | Average | Best |
| -------- | -------- | -------- |
| 1     | 2-3     | 4    |
 

* Global bilingual outreach
* Marketing coordinated effort from our end as well
* Drive traffic to our app
* Translate and publish new releases


### KPIs

### Earnings by top creators

![](https://hackmd.io/_uploads/ByLIhFtq3.png)

### Earnings by top 100 creators
![](https://hackmd.io/_uploads/rkYpnYFq3.png)

## Revenue for ShapeShift

Earnings in Lens protocol account will not be inmediate.
Growing an audience over time might drive traffic to our app in the future

Revenue for months

| Month 1 | Month 2 | Month 3 |
| -------- | -------- | -------- |
| 0$   | Text     | Text     |

# TL:DR
We would have to climb to the top 100 creators just to pay expenses


