# Designing for Behavior Change ## Chapter 8: Preparing the User --- ### Tactics You Can Use - Narrate - Associate - Educate --- ### Narrate the Past to Support Future Action - **Self-narrative**: how we label ourselves - **Self-efficacy**: the belief that one can actually succeed in the action - **Placebo effect** - **Story editing** --- ### Associate with the Positive and the Familiar - Associations: learned experience - **Behavioral bridge**: the mental connection between the action and prior experiences --- ### Educate Your Users - Giving users the information they need - Intuitive reactions vs informed choice - Education efforts falter when: - Habitual or otherwise automatic - Too much information - Inopportune information --- ### How Training Your Users Fits In 1. Look over the sequence of actions 2. Identify the most challenging parts 3. Would the user have those skills already? 4. If not, are there easier options? --- ### Update the Behavioral Plan 1. Story editing 2. Build a behavioral bridge 3. Design skill-building exercises or experiences --- ### Spectrum of Thinking Interventions  --- ### Discussion