---
# System prepended metadata

title: Marketing Digital

---

# Marketing Digital

![](https://i.imgur.com/TD8hGTi.png)

The product that generates the best experience is better than promotions about you image

## Make market searching

![](https://i.imgur.com/fgiaB5R.png)

Concept of mark, quality, price
The concept can be by means a storytelling about the enterprise

## Manual of mark
That's about how will be the desing in social networks, post, videos. This is branding

## Slogan

## Objectives
That needs to be short and measurable

![](https://i.imgur.com/so0Dw2A.png)


Objective Group: 
 # 5 W  - ¿Who?
 1) Who is our customers?
 2) Is man or woman
 3) Is boy or girl?
 4) How old are they?
 
 ## Define country, culture of purchase, culture in region
 
 ## Make FODA
 This helps to social networks,
 and you see the sales strategy, channels
 Do we have a optimized web to SEO?
 
 ## SEO - Search Engine Optimizing
 It's about google understands your mark name, webpage for give to know to the interested people or searchers. It's organic and slower.
 
 ¿How do we optimize?
 
 ## SEM
 
 Search Engine marketing (pay)
 More fast

 Google take account:


 1. Responsive page.
 2. Page load fast in any devices, better experience to the user. It's not recommended to use flash (videos, gifts), by now it's no use
 3. Security https:// 
 
 Speed Analyzer de Rock Stage
 PageSpeed Insights from Google
 GTMetrix
 
4. Key words that is long-tail, it's generates the spiders. Words composed by 2 or more words that tends to have less competence  
 5. Content Marketing, the content must be good, must contribute to people.
 6. Internal and external links
 7. Metatags: it's about words in blue, give a fast description that user will find. 
 8. Paid Advices



## Marketing Plan

![](https://i.imgur.com/74hONre.png)

## 4P y 4C
4P: Requeriments that needs the enterprise
4C: Requeriments that needs our customers

## Agencia de marketing: Marketti 

## Inbound marketing:
The people go to social network to find fun not for buy, they need enterteinment
See video: https://www.youtube.com/watch?v=tzUM090sFIE

## Google
70% of customers enter to the 5 first advices or results in a search.
 
 ## Google Analytics
 That monitores the performance of webpage, visitors number, data for making decisions.
 ![](https://i.imgur.com/kBSaCan.png)

 * Flow of behavior
 * Reports of conversions

## Phases to make a webpage
1. Phase of specifications of functionalities
2. Define architecture information (8 tabs max)
3. Phase of design
4. Phase of implementation
5. Phase of test: easy navigation
6. unforeseen, incidentals or fails

Use wordpress, it has more security
Use .com for international trade, .ec for only Ecuador, google must know about it 

## How must be the webpage?
Accessibility
Easy handle
Make a catalog web

## Marketing of blog

This is create information about product or service for create a community and create a own database, it's no good to buy an unknow database  

The incorporated blog is a organic great way for the SEO  

## Pay Methods
Payphone
Payagile
Recommendation consult with your bank, ex: Pacific bank.

## Create a linkedlin