# Marketing Digital


The product that generates the best experience is better than promotions about you image

## Make market searching


Concept of mark, quality, price
The concept can be by means a storytelling about the enterprise

## Manual of mark
That's about how will be the desing in social networks, post, videos. This is branding

## Slogan

## Objectives
That needs to be short and measurable


Objective Group:
# 5 W - ¿Who?
1) Who is our customers?
2) Is man or woman
3) Is boy or girl?
4) How old are they?

## Define country, culture of purchase, culture in region

## Make FODA
This helps to social networks,
and you see the sales strategy, channels
Do we have a optimized web to SEO?

## SEO - Search Engine Optimizing
It's about google understands your mark name, webpage for give to know to the interested people or searchers. It's organic and slower.

¿How do we optimize?

## SEM

Search Engine marketing (pay)
More fast

Google take account:

1. Responsive page.
2. Page load fast in any devices, better experience to the user. It's not recommended to use flash (videos, gifts), by now it's no use
3. Security https://

Speed Analyzer de Rock Stage
PageSpeed Insights from Google
GTMetrix

4. Key words that is long-tail, it's generates the spiders. Words composed by 2 or more words that tends to have less competence
5. Content Marketing, the content must be good, must contribute to people.
6. Internal and external links
7. Metatags: it's about words in blue, give a fast description that user will find.
8. Paid Advices

## Marketing Plan


## 4P y 4C
4P: Requeriments that needs the enterprise
4C: Requeriments that needs our customers

## Agencia de marketing: Marketti

## Inbound marketing:
The people go to social network to find fun not for buy, they need enterteinment
See video: https://www.youtube.com/watch?v=tzUM090sFIE

## Google
70% of customers enter to the 5 first advices or results in a search.

## Google Analytics
That monitores the performance of webpage, visitors number, data for making decisions.

* Flow of behavior
* Reports of conversions

## Phases to make a webpage
1. Phase of specifications of functionalities
2. Define architecture information (8 tabs max)
3. Phase of design
4. Phase of implementation
5. Phase of test: easy navigation
6. unforeseen, incidentals or fails

Use wordpress, it has more security
Use .com for international trade, .ec for only Ecuador, google must know about it

## How must be the webpage?
Accessibility
Easy handle
Make a catalog web

## Marketing of blog

This is create information about product or service for create a community and create a own database, it's no good to buy an unknow database

The incorporated blog is a organic great way for the SEO

## Pay Methods
Payphone
Payagile
Recommendation consult with your bank, ex: Pacific bank.

## Create a linkedlin