## Intro

[VIDEO]
*Click to watch the video!*

For the past two years, Nouns has funded public goods, ranging from governance platforms to open-source brands. What if we could take this further by providing physical infrastructure for Nouns and communities that resonate with us?

Nouns House will bring Nouns into everyday life, serving as a physical hub dedicated to promoting its values through culture, technology, events, and community projects. **It will be the way for people to interact with the Nouniverse via a sustainable business.**

[HEADER]

In order to bring Nouns House to life, we will completely rename and revamp an existing venue - LoginEXP, a leading gaming hub and bar, located in one of the most visited locations in the world's fourth largest city - São Paulo, Brazil.


We are seeking funding to redesign the massive space into a **nounish, public good landmark**, upgrade it with a coworking area, audio and video recording studios, and a gaming arena, and to host a calendar full of events, including hackathons, conventions, and workshops,

## The Venue

Currently, LoginEXP is already a popular venue for gamers and creators in Brazil, bringing thousands visitors monthtly and hosting several key events with big partners throughout the year (Monster, Capcom, Riot Games, and many more).

Our plan is to **transform and expand the space to attract a wider audience, from web3 enthusiasts to builders and developers.** We will introduce several new areas tailored to foster creativity, collaboration, and community engagement.

**Community Area**


This will be our main gathering space, it is a fully modular area that will serve as a "Restaurant/Hang Out" spot during the day, as well as where all of the events will be hosted (Workshops, Conventions, Tournaments, and more).




**Co-Working**


This is a public good area, open for any builder to access. It features collaborative workstations and meeting rooms available on a daily basis. This space is aimed at fostering new web3/tech projects and teams, establishing Nouns House as a reference center for innovation and collaboration.


In order to help business' sustainability, there will also be a subscription option for our most frequent visitors, granting them perks and upgrades such as faster wi-fi, private rooms, airdrops and networking events.

**Creative Zone**


This is a dedicated space for artists and creators, featuring:

- A Podcast studio with a Nounish backdrop. (To kick off the studio The Noun Square will host a special edition of the Zero Pod!)
- A live streaming zone with streaming booths for streamers.
- 5 High end PCs with production and editing software.
- A small studio equipped with high-quality recording gear and a fixed Nouns backdrop, aimed at content creators who want to produce Web3, Nouns, and related content.

**Nouns Esports Arena**

[RENDERS ARENA]

We are partnering with Nouns Esports to bring the first, fully nounish, Esports Arena!

It will feature a 5x5 face-to-face PC layout with live streaming capabilities, **allowing us to host tournaments, game launch events, and bootcamps,**

Brazil also has the 3rd largest esports audience in the world, with over 165 million people considering themselves gamers. This presents a huge opportunity to to attract new fans to the team and solidify our position as a hub for gaming and esports.

**Bar Area**

[VIDEO BAR]

Our venue will feature a restaurant and bar offering a range of food and drinks, including items inspired by and directly tied to the Nouns ethos, like CC0 products.

## Events

Nouns House will count on year-round activations of the space, including workshops, hackathons, meetups, conferences, tounaments and more. We have laid out several events for the first year of operations.

[PAST EVENTS GIF]

Events will be divided into three categories:

**A - Community Collabs:** Events organized in partnership with communities, placing Nouns House as the "home of web3".

- Nouns Town Pop-Up:
- CC0 Podcast: Launch a portuguese version of The Noun Square's ZEROPOD at Nouns House
- Nouns Esports Tournaments:


**B - Nouns House Originals:** Content and IPs created by the team with the goal of communicating nounish culture to the world.


- Live Rounds: Bring the rounds.wtf dynamic to real life to onboard new builders to this funding avenue.
- Creative Commons Day: We'll host a collaborative competition where participants use CC0 material to create new projects.
- Nounathon: A nounish hackathon with a weird twist

**C - B2B Partnerships:** Events organized in partnership with major companies in the web3, gaming, and tech ecosystems, as we have done before.


- Base Onchain Summer Meetup: We are hosting the first Onchain Summer Meetup at loginEXP on 08/07.
- Ledger Workshops
- Mercado Bitcoin Sessions

**With the above combined we already have more than 9 recurring events confirmed.** We invite everyone to join in and also host an event at Nouns House.

## Business Model

The current model thrives by offering a space for gamers and creators, hosting events, and Food & Beverage services.

As we expand and turn into Nouns House, we'll add new revenue streams including memberships, more events, sponsorships, and venue rental. LoginEXP already has partnerships with top gaming and entertainment brands, and we aim to secure new partnerships with major web3 and tech brands.

**We are please to announce Ledger will be a day 1 local partner of Nouns House, hosting events and engaging with visitors.** (LOGO)

Below we describe our most impactful revenue streams:

**Brand Sponsorships:**
As we're leveraging our position as a national hub for web3, gaming, and tech communities, global brands recognize the value of being part of our ecosystem and pay for custom activations and spaces within our venue.

We will also keep current venue sponsorships deals with brands like Corsair, Heineken, Kaspersky and Ballantine's.

**B2B Events:**
The venue will host corporate events, product launches, and meetups. These events provide a substantial revenue stream through venue hire fees and associated services. Below are some of the brands who have hosted events at the venue already:


**Venue Memberships:**
In line with Nouns ethos, our co-working area will be a public good space for anyone to access and make use of the facilities.

In order to have a sustainable business we will also offer a subscription package for our most frequent users. The monthly subscription will give full time access to the venue during all weekdays, private meeting rooms and faster wi-fi. The package will also include other perks such as networking events, workshops and airdrops.

**Smart Wallet:**
At the entrance visitors will have the option to create a smart wallet and use it for their activities within the venue. This service will also enable them to receive airdrops and participate in exclusive mints, generating revenue from partnerships and sponsorships.

**Food & Beverage:**
Our venue will feature a café and bar offering a range of food and drinks, including items inspired by and directly tied to the Nouns ethos, like CC0 products.

## Business Plan

**PlayDNA are partnering with Login Experience and commiting $882,000 USD in cash flow for the first 18 months of Nouns House operations covering over 50% of the projected operation's costs.**

On top of that **Login are commiting their property** at the heart of São paulo to be transformed into Nouns House, valued at approximately $600,000 USD, which also **saves the project an estimated $10,000 USD/month** of rent were we to rent a similarly sized space.

## Budget

**Existing Commitments:**

- $882,000 USD in cash contributions from LoginEXP and PlayDNA.

- $180,000 USD equivalent, representing the implied rent of a space of this size and location, for a 18-month period. A massive cost-saving compared to starting a new space. (Purely for comparison, Login owns the venue)

**Request from Nouns:**

We are requesting $750K from Nouns to complete the funding necessary for this project.

This will be a one time investment, we are bulding a business that will be self sustainable within 18 months and won't need funding afterwards.


[**Here**](https://docs.google.com/spreadsheets/d/1iX3iy2S4XXob70nMMAMWIiLHC-D7IYE0GsNkP5PVPO4/edit#gid=738836218) you can find the complete Business Plan.

This budget will fully cover the remodeling of the current space, marketing efforts and 50% of the monthly operational costs.

## Mission Objectives

With this new space we aim to bring loads of benefits to Nouns, **it is a public good space that the Nouns community will forever have access to**, providing increased visibility across communities, fostering new builders and funding projects.

A physical location has a long-term impact, and we are committed to establishing Nouns House not only as a gathering place for Nouns but also as a hub that fosters nounish connections and cultivates its own vibrant community over the years.

## Team

**PlayDNA (Decentralized Nouns Arcade)**

We are a team dedicated to pushing the Nouns ecosystem forward with impactful projects that embrace the nounish ethos. Our team includes **TheBower**, crypto-native and event producer; **JP**, a motion designer and community builder; and **João Borgez**, a leader in the gaming industry and web3 builder. We've worked on initiatives like the Ledger partnership, Nogglers Series, Prop House IRL and many other smaller contributions.

**LoginEXP:**

Victor Takahassi: Entrepreneur with over 13 years of experience in the entertainment market, specializing in the bar and restaurant sector. Currently responsible for the entire operations management and new business development for Login.