搜集標籤的工具就在那，但是要蒐集哪些標籤、怎麼運用蒐集到的那些標籤，變成了許多人新的煩惱。
這５大類型的標籤是比較有應用場景的：
產品標籤
標記出會有興趣的產品類別，推播時可以選擇從「物」出發，或是從「人」出發。
物：這個類別的商品有新品或活動，可以推播給身上有同類商品標籤的受眾。
人：抓出一群活躍度高、最有可能掏錢的受眾，按照他們身上的標籤，推播商品給他們。
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