Research V2
===
**Onboarding users to bitcoin**
Padawan helps people **gain confidence** in how bitcoin works and can starting using a real wallet as ASAP. Unlike mainnet wallets, its goal is to make people **figure out** how to bitcoin work, in a short time.
### Test/Research Scope
What would we be testing for user?
What research questions are we asking that can inform design decision? Mixed methods, User data from research papers
**Priority**
* How easy is it for people new to bitcoin to understand bitcoin after using padawan(is it learnable?).
* Can people figure out how to use it?
* User Should be able to tinker with it.
* Gamification? Inspiration from duolingo, Starwars
**Setting Up User task**
- [ ] Send some sats to a friend.
- [ ] Success here would be defined by how user read the tutorial and can apply this to sending padawan
## Well Designed
[Book Summary](/SfECaAFTTsqhH27XeXYaDg)
## From Call Notes
“Bitcoin can be scary". Understanding how people see bitcoin. Reading up articles as well as seeing how this plays out in testing.
(few links:
- [Some papers from the research section in the bitcoin deisgn guide. Go through it, pick in few points as it relates to padawan.](https://bitcoin.design/guide/resources/design-research/)
- [ ] [Bitcoin UX Research by Patricia Estevao](https://patestevao.com/work/bitcoin-ux-research/)
- [ ] [User perception of Bitcoin usability and security across novice users(this requires a purchase)](https://www.sciencedirect.com/science/article/abs/pii/S1071581918301459)
- [ ] [A study on how Bitcoin is perceived by no-coiners (non-holders of Bitcoin)](https://github.com/MickMorucci/Bitcoin_perception)
- [ ] [Investigating the Adoption Factors of Cryptocurrencies—A Case of Bitcoin: Empirical Evidence From China](https://journals.sagepub.com/doi/full/10.1177/2158244021998704)
- Most pople have trouble finding a good place to learn how to use bitcoin. how do we make it feel like play ground?[Constaints: no account creation ]
> “You don’t become an expert by learning the docs from A to Z, half of it is just **playing around**, and see what works/what doesn't.“
## Do-It-Yourself Testing
Testing the app and seeing what issue they are. Issues noticed here will be raised as issues on github
<iframe style="border: 1px solid rgba(0, 0, 0, 0.1);" width="800" height="450" src="https://www.figma.com/embed?embed_host=share&url=https%3A%2F%2Fwww.figma.com%2Ffile%2FHTpawHPZ9nsAxXDC2yTxWH%2FResearch%3Fnode-id%3D0%253A1" allowfullscreen></iframe>]
## Research Review
**Bitcoin UX Research by Patricia Estevao**
How people use or perceive Bitcoin.
Objectives
"To guide us in this mission, we’ll use the following broad research questions:
* What are the customer problems behind Bitcoin usage, i.e., what motivated people to use it in the first place?
* What are people’s main goals in their Bitcoin journey?
* What are the main struggles that people find in their Bitcoin journey?"
### Questions Asked
**Feelings surrounding Bitcoin:**
* How does it feel using Bitcoin? Are you comfortable, afraid? Is it easy, tiring?
* Is there any part of using Bitcoin that you find the hardest or don’t understand?
* Do you feel that you need Bitcoin?
* Do you feel that you could use something other than Bitcoin for the same purpose you use?
* Have you ever had any problems using Bitcoin?
### First Bitcoin usage
Never used: 1 participant *
Even though the proposal was to only interview people who had already used Bitcoin at least once, there was one exception of an interesting profile we happened to come by and decided to incorporate into the research. This was someone familiar with Bitcoin, had a wallet installed, had a backup, had received a small transaction, but didn’t feel had enough incentives to overcome the usability challenges they found. As such, it was deemed as an opportunity to further enrich the research insights.
## Quotes and impressions
#### Quotes
> “**Fear of BTC** is like fear from the internet in its beginnings.”
*A user on why people are afraid of using Bitcoin and why they will possibly get used to it once it’s part of their daily lives, as it was with the e-mail and the internet as a whole.*
>“Widespread adoption needs to be cultural, **the trust needs to comes from close people in your community.** People need to feel related to others who use BTC.”
*A user on why ‘community evangelization’ is much more powerful than trying to force education or a vision about a subject from a faraway centralized source.*
> “Staring with Bitcoin is a journey of discovery. It can be both **fun or scary.**”
*A user on how the challenges of getting into Bitcoin can be perceived differently depending on the user’s feelings and approach to it.*
> “I don’t want to be a **liability to myself.**”
*A user talking about their attitude and motivation for learning how to use Bitcoin and why the challenges needed to be faced heads on, without viewing them as a problem.*
> “As a user, I want to know what I need to do and perceive the value being offered.”
*A user on why they don’t feel the need to learn all technical aspects of Bitcoin and why they think widespread adoption will take this path of focusing more on the practical benefits than on the knowledge of how the technology works.*
> “Writing it down felt clandestine”.
*User, with a humorous tone, talking about their experience writing down their seed back up. Especially given the alerts and recommendations that usually accompany this process.*
### Impressions(Questions)
The ones who do this are usually not highly technical users and are not aware of the address checksum validation. **[What is checksum validation?](https://www.youtube.com/watch?v=RFOGDY2e0mQ)**
So it suggests that it is more a matter of **learning than of Bitcoin usability** as a whole having improved drastically over time.
A necessary step for them to further **trust the system they are putting their money into.** But also a way to better understand the best features and practices that can help them **be more secure and feel more comfortable** dealing with higher amounts of money.
Interestingly enough, some of these users still advocate that technical knowledge is not needed to start using Bitcoin. So, from observing their experience, there’s probably a moment where this interest should naturally come in when someone wants to **deepen their financial commitment.**
A common usability issue between users is to, at some point, have **unconsciously sent a transaction with a very high fee.** We have no evidence of how Lightning Network might be impacting this in practice. But the stories seem to be mostly of times where Bitcoin cafes and other low-value merchants had no option unless settling transactions on-chain.
### Persona Experience - How they learnt to use bitcoin
* ### Musa -
- Didn't need to be a cypherpunk to **understand bitcoin value**.
- learned about bitcoin on internet forum(speaks of community)
- Doing a deep dive week by testing multiple wallets and doing multiple transaction.
- Bitcoin is not very human. Pieces like addresses, hashes suggests they were made for machine and are scary to new users
Lack of understanding of custodial risks*
**Feelings and keywords:** *curiosity, empowerment, challenging, useful*
* ### Emma :
- Typical "i have a friend who talks about bitcoin all the time"
- This friend(padawan in this case) who is an advocate trys to explain some basic Bitcoin concept and help her set up a wallet
- Despite that has a **hard time understanding the purpose of it** or finding a reason that would make it worth the trouble.
- she already has enough financial conveniences with the traditional system, so it doesn’t seem practical to learn about a whole new system.(what problem does traditional system not solve that bitcoin do)
- “bitcoin sessions” she had with her **friend.** She found the wallet app relatively **easy to navigate through**. **Sending and receiving transactions** doesn’t seem like something difficult.
Lack of trust of something lead by unknown people on the internet.*
Finding a use case given her inclusion in the fiat system.
Making the transition between fiat and Bitcoin.
Perceived complexity of the backup and recovery processes.
**Feelings and keywords:** *skepticism, cumbersome, unpractical*
Point to Note
those personas should not limit the people we want to reach with Bitcoin.
**Using them on a solution.**
Try to imagine one of these people going about their business and how the solution you are thinking of could benefit them:
* Do they already seem to have a problem that you’re trying to fix?
* Would their experience be improved if they learned about what you are creating?
* Does the way you are envisioning things fit the way they use to do things?
* How would one of them use your creation step by step? Can you identify possible difficulties they will have along the way?
This rather simple exercise will help you uncover possible opportunities or points of improvement that you could work on.
***