# Mygift giftcardmall com Balance
cMygift.giftcardmall.com: The Visa Prepaid Gift Card Portal Now Migrated to GiftCards.com
In recent years, users of Visa prepaid gift cards familiar with the domain cMygift.giftcardmall.com or similar URLs like mygift.giftcardmall.com might have noticed changes to how they access card management services such as balance checks and activation. This shift stems from a broader rebranding and platform consolidation by the parent company that affects how customers interact with their prepaid Visa gift cards online.

What Was cMygift.giftcardmall.com?
For many years, cMygift.giftcardmall.com served as an official online portal for Visa prepaid gift cardholders. If you received a Visa gift card from GiftCardMall—often branded as MyGift on the card packaging—the site was where you went to activate your card, check your balance, or set a PIN. It became a familiar destination [www.giftcardmall/mygiftcardmall.com/mygift ](https://giftcardmallmygift.co/)printed on the back of countless physical cards sold in stores.
A Strategic Shift to GiftCards.com
Over time, the landscape of prepaid gift card services changed. In 2024, **GiftCardMall.com—along with sub‑domains like cMygift.giftcardmall.com—was officially rebranded and consolidated into a new, unified platform: GiftCards.com. This strategic move was driven by the company’s desire to streamline services, improve the user experience, and centralize support and technology across all gift card offerings.
What this means in practical terms is:
GiftCardMall.com now redirects to GiftCards.com, where most new gift card purchases and services are handled.
Existing Visa gift cards that reference the old portals like cMygift.giftcardmall.com still work, but users are typically redirected to GiftCards.com or a specialized balance portal under the GiftCardMall umbrella when accessing these links.
This consolidation hasn’t rendered the prepaid Visa cards obsolete—they remain valid and can still be checked or activated online—but the web address you use to do it has changed.
Why This Change Matters for Users
For many cardholders, this transition caused confusion at first:
Old cards from 2024 or earlier still show legacy URLs like cMygift.giftcardmall.com printed on them. If you type that URL into a browser today, it usually redirects you to GiftCards.com or a subdomain that continues to function for balance checks.
New card purchases and digital gift card sales are now fully handled on GiftCards.com, which offers a more modern interface and access to a broader range of gift card options.
This unification helps reduce website confusion, enhance security, and offer a more consistent customer experience under one main domain rather than multiple fragmented portals.
Is the Transition Safe and Legitimate?
Yes. Both GiftCardMall.com and GiftCards.com are operated by Blackhawk Network, a major player in the prepaid gift card space in the United States. The redirects from older subdomain URLs (like cMygift.giftcardmall.com) to GiftCards.com are official and secure, and cardholders can confidently enter their card details on these sites to manage their cards.
However, it’s always important to be cautious and ensure you are visiting the official URL printed on your card, or the recognized GiftCards.com domain, rather than a similarly named phishing site. Scammers often create look‑alike sites that mimic these addresses to steal card numbers or personal information.
How to Manage Your Prepaid Visa Gift Card Now
Whether you have an older Visa card or a new one, here’s how to handle it effectively:
Check the back of your card.
It will show the website to visit for balance checks and activation.
Use the official domain.
If the card lists mygift.giftcardmall.com or similar, you’ll likely be automatically redirected to GiftCards.com or to a portal still maintained for card management.
Enter your card details securely.
Provide the card number, expiration date, CVV, and any other requested info to check your balance or activate your card.
Contact official support if you encounter issues.
Use the customer service number printed on the back of your card rather than clicking on unsolicited links.
Conclusion
The migration of cMygift.giftcardmall.com and similar Visa gift card portals to GiftCards.com represents a significant but straightforward evolution in how prepaid gift cards are managed online. By centralizing services on GiftCards.com, the card issuer aims to offer a more user‑friendly and secure experience for both new and existing cardholders.
If you hold a prepaid Visa gift card, rest assured that your card remains valid and usable, and that the transition to a unified platform is part of an effort to make your experience smoother—so long as you stick with the official sites and avoid suspicious imitations.