# survey_me

* what did you learned about me?
* is this information inferred? overt?
* is there clarity on actors? (companies, institutions, etc)
* number of trackers? biggest trackers?

## "advertisers_who_uploaded_a_contact_list_with_your_information.json"

Dummed down version: https://www.facebook.com/about/basics/advertising/from-businesses-and-organizations#1

## Information from "ad preferences"

*Advertisers can choose to show their ads to certain audiences. **You may see ads because an advertiser has included you in an audience based on your information or off-Facebook activity**. Advertisers can use or upload a list of information that we can match to your profile to show or exclude you from seeing certain ads. You can also be included in an audience based on your interactions with an advertiser's website, app or store.*

***Lists can contain contact information, for example, an email address or phone number, that is [hashed](https://www.facebook.com/about/basics/advertising/from-businesses-and-organizations/) so that Facebook does not learn any new identifying information about you**. Lists can also contain advertising identifiers instead of contact information. **Information from lists is matched against our existing list of users**. The identity of matched users is not revealed to the advertiser during the matching process. **You can also be included in an audience based on your interactions with an advertiser's website, app or store***

### YOU ARE IN CONTROL

**You can control** whether you see ads based on your activity off Facebook, through **Data about your activity from partners** in your [**Ad preferences**](https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_preferences_delegation).

### HOWEVER

*Bear in mind that this setting controls whether we can show you personalised ads on Facebook based on data about your activity from our partners. If you turn off this setting, the ads you see may still be based on your activity on our platform. They may also be based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list*

### the "partners"

https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&ref=fmp_about_find_partner_hero_cta

### Helmond et al 2019

they operate“multi-sided markets”bybringing together different“sides”or“users”(Gawer,2014; Tiwana,2014). In the context of **multi-sided markets, users can be end-users** (i.e. individuals) and **a wide variety of organisations, including but not limited to non-profits, governments, businesses,content developers, and advertisers**. A platform’s ability to thrive within an ecosystem **hinges on its ability to aggregate users (i.e. market sides) and facilitate seamless inter-actions and transactions among them**.

[](https://gitlab.com/xpablov/data-studies/-/raw/master/DS19/S04/fb_marketing_ecosystem.png)

## "Define your audience":

[](https://www.facebook.com/business/ads/ad-targeting)

**based on**:
* location
* demographic
* interests
* behaviour (e.g. device usage)
* connections