## <span class="censor">Data Subjects 2021 <br>// S03: Digital Identities</span>
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<img src="https://i.kym-cdn.com/photos/images/original/001/608/418/0bd.jpg" width=90%>
Pablo Velasco // Information Studies // [pablov.me](https://pablov.me)
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## Plan for the day:
* performance and self-classification
* "online lives"
* data subject as produser
<!--readings: bruns and virtually me-->
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### Identity as classification
<!-- "being danish: paradoxes of identity in everyday life" -- "please"-->
”All human knowledge is dependant on upon classification” Jenkins (2000) <!--weird generalisation, but ok-->
- Dialectics of **internal** (self or group categorization) and **external** (categorisation made by others) moments of identification
- 3 orders of social phenomena (neither of these isolated):
1. Individual order (own body and mind)
2. Interaction order (co-presence between individuals)
3. Institutional order: symbolic patterns
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#### MINI-ACTIVITY:
*What kind of cheese are you?*
*(psychometric test)
Personality Quiz “popular culture identity”: https://openpsychometrics.org/tests/characters/
1. Do the 30 question version of the test (not the emoji one)
2. Do you identify yourself with the fictional character that "statistically" represents your personality? How so?
<!-- anyone does not know the character?-->
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### Performance of identity
Goffman <!--the presentation of seflf in everyday life--> (1968):
a) personal identity <!--unique characters-->
b) social identity <!-- categorical identity. being danish-->
c) ego identity <!--how do we think of ourselves as a person-->
<img src="https://cdn-rdb.arla.com/Files/arla-dk/2678888261/f2fe448a-738b-4e32-8f54-2f6061893507.jpg?mode=crop&w=991&h=694&ak=6826258c&hm=bae65f96" width=30%>
- *frontstage* (clear cues and patterns of exchange, and self-awareness) & *backstage* (private, and less articulated, intimate space)
- HOWEVER, in online exchanges “the performance is suspended between the private and the public” (Pearson 2009)
<!--*Who watches our backstage?-->
<!--glass bedroom metaphor-->
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<img src="https://64.media.tumblr.com/32086f0ba0b1d97b9f5592777c2c8f49/tumblr_n1t17iNeyM1sllnt2o1_500.gif" width="80%">
**"Context collapse”** (boyd 2008, Marwick and boyd 2011): social media flattens diverse audiences
>The requirement to present a verifiable, singular identity makes it impossible to differ self-presentation strategies, creating tension as diverse groups of people flock to social network sites (marwick and boyd 2011)
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### IRL
#### "online lives" "flesh-and-blood" "outernet" "authobiographical subject"
- "self" (not the enlightenment rational self, not an essence) but "a moving target, which privisionally conjoins memory, identity, experience, relationality, embodiment, affect, and limited agency" (Smith and Watson, 71)
* 15 context: Audiences, authenticity, automediality, avatars, branding, confession online, ethics, identity online, memory, paratext, computational/quantified self, user-authored and protocol-driven sites
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<!--
Group 5: automediality -> Couldry 2008: materiality of the medium constitutes the subjectivity presented)
Group 4: art and "your fb account is your essence" -> what is essential here? who do you **confess** to (online?) (link foucault)
Q - between "identity performance" and "realpolitik of situated subjects" transportable identities" and "discourse/situation specific"(Page 2011) [vs. context collapse] -> GROUP 6 and OTHER group: "self-objectification in a new reality" is there a process of performativity in this new reality?
Q - what of you is user-authored or protocol-driven? GROUP 2: are cookies perforamtivity self-authored or protocol driven? and why the struggle
Q -is **authenticity** still relevant? is it connected to "truth"? is it legitimized by rationality? if not, what legitimizes authenticity?
Q - have you thought about your own branding, after school?
GROUP 1: USE FOR MEMORY
-->
“Do self-presentations and extensions through assemblages, links, and avatars signal the emergence of **a new posthuman subjectivity**? **Or** is **the virtualization of the subject only a neoliberal manifestation of the mind-body split** as a legacy of Enlightenment humanism?” (Smith and Watson, 91)
¨¨¨
"We have not found the term '**user**' sufficient and distinctive for online but also have not been able to come up with an alternative" (Smith and Watson, 93)
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### The produser persona
- prosumer: producer + consumer (Toffler 1971)
<small>(Bruns 2009)</small>
- produser: producer + user (mostly of content, but also technical systems)
<small>(Bruns 2009)</small>
- arguably an alteration of the value chain
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<img src="https://i.imgur.com/yT51hBa.png" width="20%">
<img src="https://i.imgur.com/C7xnlAq.png" width="20%">
- produser practices:
- user-led content production
- "products" are temporary artifacts
- collaborative enagagement
- iterative development
- alternative approaches to IP <!-- alt licenses-->
- heterartical structures -> cooperation (meritocracy) <!-- who's the queen in wikipedia-->
- Open issues:
- explotation
- Liability / missinformation <!-- self-produced alternative narratives-->
<!--Q - produser as subject / produser as exploitation -->
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