# Top Benefits of IDX/MLS Integration for Real Estate Websites

With the current trends, a real estate website that is not IDX can't be imagined. [IDX Canada](https://pnmgroup.co/mls-listings) website has seen a huge increase in popularity with other real estate sites. In addition, the number of IDX linked websites is growing day by day. You can now consider what exactly is IDX? and what are the advantages of IDX because it is experiencing increasing demand on the market. Let's get some fundamental information about IDX/MLS.


IDX refers to Internet Data Exchange, and it pulls listing information directly from the Multiple Listing Service (MLS) and displays the information on the user's website. IDX lets the public perform searches on approved Multiple Listing Service properties in an open area. As the MLS evolves, MLS, IDX is the primary method of increasing collaboration between realtors in order to aid the purchase and sale of real estate properties.

**There are two kinds of MLS Integration**:
1. IDX Service Providers IDX Service Providers can obtain data feeds from users' MLS suppliers and then, acting as intermediaries, transfer it to the site of the user.
1. MLS RETS Integration - The MLS RETS Integration connects the website directly to the MLS server, which then sends the information directly from the user's site.

**Benefits of IDX Integration in Real Estate Websites**

**Catch Audience's Attention**
Displaying relevant content that is in line with the type of content that the real estate community is searching for will draw the attention of high-quality leads.IDX connection to the website for real estate gives easy-to-use search features, such as an appealing gallery of properties and interactive maps. This makes it simple for customers to locate their ideal property through the real estate agent's website, which improves the number of sales.

**Capture Leads**
The captivating lead capture features on this IDX integrated website can help you gain a clear understanding of the visitors' interests. It gives a comprehensive review of the person's interest in the home. Customers can also be notified via email about new listings if they meet the criteria of a user's search.

**Responsive design**
IDX responsive website offers the ability to resize and conceal, shrink, increase or transfer content to any screen or device size. It allows for the correct display of listings for real estate regardless of devices used by the visitors, such as smartphones, laptops, desktops and tablets. The responsive design of the listings will grab the attention of potential buyers, regardless of the device used by the user or browsing.

**Search Engine Friendly**
IDX integration into sites for real estate is engine friendly. Searchable [IDX Toronto](https://pnmgroup.co/) listings on websites bring leads and benefit indexing by search engines. Social share buttons let users share information on social networks, which creates valuable backlinks, which, in turn, drives more organic traffic to the site.

**Realted Resource**:

[12 Tips for Optimizing Your Site For Voice Search in 2021](https://dev.to/pnmgroup/12-tips-for-optimizing-your-site-for-voice-search-in-2021-2h1)

[PNM Group is one of the leading branding Agency](https://www.behance.net/pnmgroup1)

[IS CONTENT MARKETING THE FUTURE OF SEO?](https://idxcanada.splashthat.com/)

[Why do you need to hire Angular JS developers to help with Web Application Development?](https://donaldbolt3241.gitbook.io/untitled/why-do-you-need-to-hire-angular-js-developers-to-help-with-web-application-development)

[The Top Design Features to Watch Out for on your E-Commerce website in 2021](https://digital-marketing-toronto.mystrikingly.com/blog/the-top-design-features-to-watch-out-for-on-your-e-commerce-website-in-2021)