Email marketing is a powerful tool for businesses of all sizes, and it's only getting more important in today's digital landscape. With more people using their inboxes as their primary means of communication, it's crucial for companies to understand the essentials of email marketing in order to be successful in reaching their target audience. In this blog post, we'll take a look at some of the key elements that are essential for email marketing in 2023, including email authentication and BIMI.
Email Marketing and Email Security: What’s the relationship between them?
One of the most important elements of email marketing is email security. Email authentication refers to the process of verifying the identity of the sender of an email message, ensuring that it is coming from a legitimate source.
Without proper authentication, your emails are more likely to be marked as spam, which can lead to decreased open rates and conversions. By authenticating your emails, you can increase their deliverability and ensure that they reach the inboxes of your intended recipients.
There are several different types of email authentication, including SPF, DKIM, and DMARCC. SPF (Sender Policy Framework) is a type of authentication that uses DNS records to verify that an email message was sent from an IP address that is authorized by the domain owner. DKIM (DomainKeys Identified Mail) is another type of authentication that uses digital signatures to verify that an email message was sent by an authorized sender.
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a protocol that allows domain owners to publish policies for how email receivers should handle messages that fail SPF or DKIM. DMARC can also be enabled for a third-party email service provider like DMARC Office 365 as a recommended additional layer of security. By implementing these protocols, you can ensure that your emails are coming from a legitimate source and that they are more likely to be delivered to your recipients' inboxes.