# Common PPC Mistakes and How to Avoid Them
Running PPC advertising without a proper strategy? You are not alone. Here are five of the most common business mistakes — and how to avoid them:

**1.Going Too Broad with Keywords**
Targeting broad or general phrases may generate traffic, but not the sort that converts. Instead, focus on particular, high-intent search phrases.

**2. Ignoring Negative Keywords**

Not including negative keywords can result in irrelevant clicks.
Use these to prevent unsuitable traffic.

**3.Weak advertising copy**

Generic advertisements fail to engage users.
Create clear, attractive copy according to search intent.

**4. No Tracking or Optimization**

You cannot improve what you do not measure. Set up adequate conversion tracking and continue to test what works.

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