# Discovering Talent: METRO Models' Approach to Scouting and Development
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Talent discovery is at the core of METRO Models' success. Since its founding in Zurich in 2010, the agency has developed a finely tuned method for scouting individuals who have the potential to make a mark in the fashion world. What makes METRO Models’ approach special is that it goes beyond conventional beauty standards. **[casting](https://www.metromodels.com)** looks for unique features, strong personalities, and the kind of presence that captivates both the camera and the catwalk.

Scouting at METRO Models is a mix of instinct, experience, and strategy. Talent scouts search across a variety of platforms and locations—street castings, social media, open calls, and fashion events. They know how to spot potential, even in its rawest form. Whether it's someone with striking symmetry, expressive eyes, or a powerful walk, the team sees beyond the surface to assess whether a candidate has what it takes to succeed in a demanding and fast-paced industry.

Once a model is signed, the development phase begins, and this is where METRO Models truly shines. The agency doesn’t just push new faces into the spotlight; it builds a foundation that supports long-term success. From the beginning, new models receive guidance on everything from posing and runway walking to skincare, fitness, and building a professional attitude. Portfolios are curated with intention, ensuring that each photo shoot adds value and shows range.

The agency is hands-on in preparing its models for the various sectors of the industry, whether it be high fashion, commercial work, editorial shoots, or brand campaigns. They are trained to adapt to different styles, creative directions, and client expectations. This versatility is what gives METRO Models an edge—its models can shift between haute couture in Milan and lifestyle campaigns in Berlin with ease.

One key aspect of their development process is the focus on individuality. METRO Models doesn’t try to mold every model into the same type. Instead, it celebrates what makes each person stand out, helping them find their niche while still offering opportunities across the board. This respect for individuality helps foster confidence, which is often the defining trait of a successful model.

By combining smart scouting with a thoughtful and personalized development strategy, METRO Models has consistently introduced talents who go on to become faces of international campaigns and editorials. Their approach proves that with the right support, authenticity and hard work can lead to lasting success in fashion.