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tags: conference, content
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# Next JS

## Operations
Production level is high
They had their customers share and record testimonials
Very polished attire and recorded video

## Community
Live stream, and taking live Q&A from Discord

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Dev Rel Strategy - Gaming Vertical

Gaming Vertical
Gamesbeat Retroactive

**Context: **
Gamesbeat NEXT is a conference organized by VentureBeat, to help the game industry explore and understand what new technologies are upcoming for the gaming industry.

**What did I learn:**
Teams are in build mode, specifically focused on user adoption and strategic partnerships that help with traction
Competitors are entering the space to become the developer solution to resolve the web3 adoption friction
Competitors are launching a suite of solutions including minting, logins, etc
Games can have good economic and incentive design, but if it’s too hard for gamers to sign into the game it does not matter the game design.
Casual web3 gaming will be the next adoption like Pixel’s 30k DAU (Farmville had 83M casual gamers)
Whimsy Games budget $500K for a production-level game if Magic is to co-build web3 game

**What we should do about it:**
Magic to create GTM strategy for the gaming vertical (team)
Magic to create a strategic partnership with vendors that have deal flow, ie game studios with games to integrate the logins (Sydney, Pat, Hank)
Magic partner with web3 games in casual gaming vertical [top game activity] (Sydney)

**Action Items:**
Get the sponsorship list for upcoming Gamesbeat conferences (Sydney)
Follow-up with Mark, Zynga founder (and Dan) interested in frictionless adoption (Sydney)
GTM strategy for gaming vertical (for dev audience) (Sydney, Pat, Hank)
List of potential partners that have games with distribution channels (Sydney)

**Game adoption strategy?**
Solo developers are rare, game studios have more volume of games
“Accelerator” for solo game devs
Guides on how to build web3 casual games

Strategic Planning

Analyze industry, consumer and competitor trends.
Perform a SWOT analysis.
Write your mission statement.
Create a vision statement.
Define your long-term and short-term goals.
Create core values and departmental objectives.
Define budget, finance and staffing needs.

Implement Strategic Planning

Study the overall market.
Complete a SWOT analysis.
Define your business goals.
Develop departmental goals.
Set short-term objectives.
Identify staffing, budgeting and financing needs.
Identify which KPIs you will track.
Identify the needs of your customers.
Identify and evaluate your competitors.
Address the individuals needed to achieve goals.
Assess the financial results.

Developer Audience
NextJS Retroactive

**Context: **
NextJS is a conference organized by Vercel, which brought together mega users including content creators who build front-end for their audience of developers.

**What did I learn:**
Magic to create its audience and distribution channel
Developers are requesting more affordable pricing rather than enterprise-level pricing
Request for Magic open-source

**What we should do about it:**
Pricing option for solo developers that outgrow 1000 users (Hank, Kevin)
Scope out Magic’s open-source plans (Sung, Jaemin)
Content strategy is focused on developers building, and making it easy for users to sign-up for their projects

**Action Items:**
Holiday coding campaign with Midu (Sydney)
Integrations with Rapid API (Sydney)
Collaboration with Una DevRel at Google (Sydney)

**Developer adoption strategy?**
Co-market with brands/creators that have distribution channels
Create own distribution channel
Content strategy is focused on developers building, and making it easy for users to sign-up for their projects
Verticals: Social apps, e-commerce, content/media, entertainment
However solo devs typically build SaaS tools
In casual gaming, however, game devs are different profile than web devs