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# System prepended metadata

title: A Customer Service Guide For Small Businesses

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# A Customer Service Guide For Small Businesses

<p>&nbsp;</p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhumOC5CivZAMehfElZQ5LWPhEkGiAaJP8SHh5WsLkf4RTPlmz-drSIs9JsNUunGXMwBNd-jZNwozdu6oaP-9OVH-Aoh7um5zJ5nURZpoVV8sgKOsq3F7K51W4ycjk7fj7HqfNwx9umzIycagNxwRAU_5jyT2q8bWPJpBV7GR2zEEVQEPlOY6oHyXltFg=s663" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="427" data-original-width="663" height="389" src="https://blogger.googleusercontent.com/img/a/AVvXsEhumOC5CivZAMehfElZQ5LWPhEkGiAaJP8SHh5WsLkf4RTPlmz-drSIs9JsNUunGXMwBNd-jZNwozdu6oaP-9OVH-Aoh7um5zJ5nURZpoVV8sgKOsq3F7K51W4ycjk7fj7HqfNwx9umzIycagNxwRAU_5jyT2q8bWPJpBV7GR2zEEVQEPlOY6oHyXltFg=w604-h389" width="604" /></a></div>
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<p></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">For any business, customer service excellence is one of the most effective ways to build and sustain a competitive advantage. However, for small businesses, there are arguably more things at stake. When you’re a small business or just starting up, every disappointed customer is potentially a disaster and can cause severe damage to your reputation. On the contrary, every happy customer provides your businesses with the most important marketing you could ever hope to have.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Let’s dig in before any further ado. I know you’re busy putting out multiple fires all around you, so I’m going to limit this to a bullet-point format. Here are nine things small businesses should take care of to ace their customer service:</span></span></p>
<ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Strong and Data-backed Decision Making</span></span></p>
   </li>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Be Authentic</span></span></p>
   </li>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Empower Your Service With Data Analytics</span></span></p>
   </li>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Keep You Current Software Up-to-Date</span></span></p>
   </li>
   <li>
      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Support Resource Management</span></span></p>
   </li>
   <li>
      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Online Reputation</span></span></p>
   </li>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Structure Your Customer Feedback Into Your Strategies</span></span></p>
   </li>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Don’t Forget Customer-Centricity</span></span></p>
   </li>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Beware of The Cliff of Dissatisfaction</span></span></p>
   </li>
</ul>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">1. Strong and Data-backed Decision Making</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Great customer service largely depends on data-backed decision-making. You cannot have great customer service until you make this essential decision and, more importantly, do it right. While making this decision, you need to put the customer at the center of everything you do. And you must do it professionally! This includes scheduling your time, designing your processes, and refining important parts of your support. This also includes inculcating customer-centricity in your business. It is easier when you’re small. And if you inculcate these qualities in the roots, you’ll reap unbelievable results when you scale.</span></span></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">2. Be Authentic</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Small businesses can make the most of their advantages when it comes to customer service. This is because they’re closer to the customer and can afford to give a personal touch to their services. This makes them more authentic than their large-scale counter competitors. You can make the most loyal customers out of your business as a small business.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Besides, if your competitors are doing it, you must do it too. And customers expect small businesses to go a little over the top to delight them. For example, a customer may be fine with a Starbucks asking for their name to put on the cup. But when it comes to a similar small business, they will expect you to not only know their name but also some details (based on the customer’s previous purchases.) If you’re able to understand and fulfill these needs, your business will seem more authentic than ever.</span></span></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">3. Empower Your Service With Data Analytics</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Data combined with human strategies will always work.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Despite the changes in the customer service realm, this golden rule reigns supreme.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Calibri;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Data analytics bridge the gap between agents and their way of providing service with a full context. </span><a href="https://www.deskxpand.com/advanced-analytics/" style="text-decoration: none;"><span style="background-color: transparent; color: #0000ee; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Data analytics and reporting features</span></a><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> bring all the data together and ease their tasks. It also improves collaboration.</span></span></p>
<p><b id="docs-internal-guid-754160cd-7fff-242c-322e-89be5e124229" style="font-weight: normal;"><span style="font-family: Calibri;"><br /></span></b></p>
<p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 34px; overflow: hidden; width: 39px;"><span style="font-family: Calibri;"><img height="34" src="https://lh4.googleusercontent.com/e2wCh0gP-u_mH1fe-G8cK8feCmNVM4Mk1GkZ4pFMhQTolud_Z_ow0p1i0GCCGWc-I_dH-BUC6SUn4Qgr7ShSTObobcIlyGT0OPuT5eC3sjbbT-JNDwAJBGSw4pDYfOK_NlrK8kr-" style="margin-left: 0px; margin-top: 0px;" width="39" /></span></span></span></p>
<p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: #707070; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Machines learn from millions of data points and make endless tactical changes. Humans learn from a single data point and make strategic changes.</span></span></p>
<p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><a href="https://www.forbes.com/sites/acoustic/2019/12/18/upgrading-the-customer-experience-with-analytics/?sh=7346363220d1" style="text-decoration: none;"><span style="background-color: transparent; color: #202020; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Mark Simpson</span></span></a></p>
<p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: #202020; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">CEO, Acoustic</span></span></p>
<p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: #202020; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 28px; overflow: hidden; width: 32px;"><span style="font-family: Calibri;"><img height="28" src="https://lh4.googleusercontent.com/kqvA_6D8dljQdkYpoK4V4HNAencyvC3Pur57S4QGzFyUr4looQ04JrwFhNPX8GJ_-AL9FlWwtzV5ezB5CBcMsgGK_9jcQXQTSByAk__F79W4PypQxyfAggTDkUjh29Yg4msyq29Q" style="margin-left: 0px; margin-top: 0px;" width="32" /></span></span></span></p>
<p><b style="font-weight: normal;"><span style="font-family: Calibri;"><br /></span></b></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Calibri;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">By realizing the rising trends and roadblocks, small businesses can learn and unlearn a lot of tactics and strategies. Creating a seamless segue between your support data and support strategies will lead to better customer experiences. It’ll lead to higher brand loyalty. Plus, the data will improve your outreach efforts to increase brand awareness. And only the right tools will help you bring your data and strategies together.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Calibri;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Read more: </span><a href="https://www.deskxpand.com/blog/need-for-smb-customer-support-software/" style="text-decoration: none;"><span style="background-color: transparent; color: #0000ee; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Why Small Businesses Need SMB Customer Support Software</span></a><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></span></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">4. Keep You Current Software Up-to-Date</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Calibri;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Businesses often switch to new </span><a href="https://www.deskxpand.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #0000ee; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">helpdesk software</span></a><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> because their old tools lack certain functionality they need. Be it omnichannel support, self-service features, or integrating your social media to your helpdesk, the right small business helpdesk software can take you places! This can come to benefit small businesses the most because you have the flexibility to keep trying new software until you find your perfect match.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">This brings me to a question that each small business owner and stakeholder must ask. If you decide to upgrade from your small business ticketing system, what features would you need? I’ve bulleted some common, must-have features for you:</span></span></p>
<ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Self-service features</span></span></p>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Omnichannel interface</span></span></p>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Personalized dashboard</span></span></p>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Shared inbox</span></span></p>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Chatbots</span></span></p>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Ticket hierarchies</span></span></p>
   </li>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Service level agreements</span></span></p>
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      <p dir="ltr" role="presentation" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Data analytics and reporting</span></span></p>
   </li>
</ul>
<div style="text-align: justify;"><span style="font-family: Calibri;"><span style="white-space: pre-wrap;"><br /></span></span></div>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">DeskXpand For Speed and Consistency</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">An ideal customer support team aims at responding to and resolving customer conflicts productively and effectively. Pick your small business helpdesk software wisely.</span></span></p>
<p><b style="font-weight: normal;"><span style="font-family: Calibri;"><br /></span></b></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><a href="https://www.deskxpand.com/pricing/" style="text-decoration: none;"><span style="background-color: transparent; color: #0000ee; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Start Your Free Trial</span></span></a></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">5. Support Resource Management</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Your support agents are the lifeblood of customer service. Further, for a small business, if a single employee feels unappreciated or uninspired (what if they take that out on the customer?) can be a catastrophe. On the positive side, if a single employee has the spirit to serve and is well-trained and customer-oriented, that can make all the difference.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">As a leader, it is your job to empower your employees in a healthy way. You need to cheer them on so they can do better and keep doing better.</span></span></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">6. Online Reputation</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">As a small business, you must be aware of your online reputation. It is incredibly important and is one of the best ways to engage with your customers. You can monitor social media, set up Google alerts, to get an idea of what people are saying about your business. It is always a good strategy to respond to these complaints on time.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">No one wants dissatisfied customers but when you get one, take it as an opportunity to understand where you can improve your customer support. You can also analyze the complaint trend every week or month (depending on the number of complaints you receive. If you understand the root cause of the issue, you can take the necessary steps to fix it.</span></span></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">7. Structure Your Customer Feedback Into Your Strategies</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">It is very easy to lose a conversation thread when your team is juggling multiple support queries. This is where the importance of investing in a good small business ticketing system reflects most importantly. Your customer service tools can automate your tasks, structure your customer data, and keep track of your unresolved issues.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">With a small business helpdesk software system in place, your support team can also work on the customer feedback after their query resolution. You can automate your feedback collecting process and work on them when you have time. You can also keep the customers in the loop while you work on the feedback and let them know whenever you finish working on it.</span></span></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">8. Don’t Forget Customer-Centricity</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">You cannot have the best customer service unless you make your support customer-centric. Being a customer-centric business means putting your customers or potential customers at the heart of every decision you make. Whenever it comes to decision making, think, what would your customers want, what do they expect from you, how can you best deliver things? Your main focus should be to provide a positive customer experience in order to gain a competitive advantage.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Apologize when you’re wrong and not able to provide a timely resolution. Make sure your apologies are empathetic enough. The entire concept of apologies is important to get right. Better start inculcating it to your support from today onwards.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Calibri;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Read more: </span><a href="https://www.deskxpand.com/blog/how-to-choose-smb-customer-support-software/" style="text-decoration: none;"><span style="background-color: transparent; color: #0000ee; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">How to Choose the Best SMB Customer Support Software</span></a><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></span></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">9. Beware of The Cliff of Dissatisfaction</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">It is a term used for the moment when a customer loses patience with your business. For example, Starbucks knows exactly how long it takes until a customer is too frustrated to wait any longer. Their strategy to overcome this problem is that they go ahead and open another Starbucks nearby.</span></span></p>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Now, for small businesses, this is an extremely tricky thing to do. Nonetheless, being aware of the concept of the cliff of dissatisfaction is an essential first step. It’ll allow you to devise creative responses. For example, adding a knowledge base for your customers so that they can resolve minor queries themselves, or offering a callback technology so that they don’t have to wait on hold, and/or providing support via texts (something that most customers appreciate as it conforms to their own schedules).</span></span></p>
<h2 dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">The Bottomline</span></span></h2>
<p dir="ltr" style="line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Once you learn how to deliver superior customer support, nobody–literally nobody–is going to be able to take it away from you. Today’s businesses are so much more than just copying designs, mimicking prices, and so forth. The meaning of the word competition has changed and evolved into something so unique that only unique and creative strategies would sustain. It is your passion and thoughtfulness that will truly help you provide a superior customer experience than your competitors. And, of course, investing in the right small business helpdesk software goes without saying.</span></span></p>
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<h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">The Article is Originally Published On:</span></span></h3>
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<p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><a href="https://www.deskxpand.com/blog/customer-service-guide-for-small-businesses/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">https://www.deskxpand.com/blog/customer-service-guide-for-small-businesses/</span></span></a></p>
