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# System prepended metadata

title: 'Customer Retention Strategies: A Complete Guide + Popular Examples to Learn From'

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# Customer Retention Strategies: A Complete Guide + Popular Examples to Learn From

<p>&nbsp;</p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiSHN59oGXWvAY4sqdZ6B3VxBC3Pinv05EeKwv7qCsIRPIBo06obdy8GTyovaXK0uZCSekUh-ePHVWWxtE8dBMs5R_vFaUfo1fj2e9yVxISMvwsJTJdpnkhmyuLjQkz91DJhc5iwJxLkn5YTC3gUbYKXD4CW9V1NbEGQfn9e97yCxeDG9BEfpnFIHUe6w=s663" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="427" data-original-width="663" height="307" src="https://blogger.googleusercontent.com/img/a/AVvXsEiSHN59oGXWvAY4sqdZ6B3VxBC3Pinv05EeKwv7qCsIRPIBo06obdy8GTyovaXK0uZCSekUh-ePHVWWxtE8dBMs5R_vFaUfo1fj2e9yVxISMvwsJTJdpnkhmyuLjQkz91DJhc5iwJxLkn5YTC3gUbYKXD4CW9V1NbEGQfn9e97yCxeDG9BEfpnFIHUe6w=w477-h307" width="477" /></a></div>
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<p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Breaking up is harder than you can imagine. Since Valentine’s Day is near, it is a great reminder not to let your personal relationships fall by the wayside. So, how are your business relationships (with your customers) holding up? Have you been tracking your customer retention properly? How long has it been since you told your customers about how much you care about them? If you’re not sure, then your business, my friend, is closer to a breakup (losing a valuable customer) than you think.</span></span></p>
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   <span id="docs-internal-guid-53b59517-7fff-2723-a49d-37c3ced84265">
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Let me tell you: The Truth About Breaking Up.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Getting kicked to the curb (by a customer) is one of the worst things that can happen to your business. Every time you lose a customer, you not only lose their current business. You also lose your future growth with them and the profit you would make from them. To make matters worse, you also bear the expense of replacing those customers.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Here’s an opinion: If you think you’re good at what you do, i.e., if people need your product/service and you’re helping them in every way possible, then you should take this kind of breakup personally. I’m talking about taking it on a “pint of ice cream in front of the TV” level personally. This is because whenever a customer leaves, they basically are saying that you’re not that good and that they’ve found a better match. And I’m not quite sure about you, but if I owned a business, that would hurt!</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Although, it is not possible to save a customer or fix the problem when your customers do not tell you the right reasons as to why they’re canceling. So, no matter what reason they tell you, it is important to dig and get to the real reason. That said, the best strategy would be to make sure they don’t cancel in the first place.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">So what is the secret to staying together?</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Dynamic customer retention strategies!</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">In reality, it all comes down to three things:</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Creating a strong and unique customer relationship.</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Providing a customer experience that goes above and beyond expectations.</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customer retention strategies that are upgraded constantly.</span></span></p>
         </li>
      </ul>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">In this guide, we will learn about customer retention, how to measure it, why it is important, how to align them with the latest trends, and how to foster it with every new customer you attract.</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">What is Customer Retention?</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Why is Customer Retention Important?</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Why Do Customers Leave?</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Quantify Your Customer Retention Strategies</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Eight Customer Retention Strategies and Examples</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Putting in the Effort</span></span></p>
         </li>
      </ul>
      <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt;"><span style="background-color: transparent; font-size: 16.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">What is Customer Retention?</span></span></h2>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customer retention simply refers to a brand’s ability to make customers stick to their services. Customer retention strategies are the ones that an organization implements to keep their customers loyal to them. These strategies include everything from the time the customer first interacts with your brand to when they face issues.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customer retention is different from customer acquisition.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Retention caters to customers who have already signed up for your services/products. Customer retention is more than just transactions. It gets as personal as you can think. </span><a href="https://www.campaignlive.co.uk/article/consumers-expect-brands-friends-study-finds/1461335" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Studies</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> show that customers view their relationships with brands as similar to their relationships with friends. Customers would only stick to your brand for the long term if your services are reliable and authentic.</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 39px; overflow: hidden; width: 45px;"><span style="font-family: Calibri;"><img height="39" src="https://lh3.googleusercontent.com/BggYhfBfa73eg08zIngpvlVdYmOOXznmpEuB0UkXtxCH9PvgfJq3-slEboO1MfvtvFQP_Ntgl4CSnlZz9qAtpL1eccw1jGkO_gSJzsO5Yh4R2Rbn9eGBoDWRk4GAOprRxMxYthU6" style="margin-left: 0px; margin-top: 0px;" width="45" /></span></span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.03684; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #707070; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Businesses that understand the importance of effective customer retention invest in customer retention plans because they see it as the biggest revenue driver.</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><a href="http://www.kpmginfo.com/industryoutlooksurveys/2014/pdfs/289583_Retail_Industry_Reportv11WEB.pdf" style="text-decoration-line: none;"><span style="background-color: transparent; color: #202020; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">KPMG</span></span></a></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #202020; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 44px; overflow: hidden; width: 49px;"><span style="font-family: Calibri;"><img height="44" src="https://lh5.googleusercontent.com/hYKe0O1wsHZCaH6Df8O5IoEXm1GEziqAdb6ynCHKQyCnf-6p4NWjhjE4RE1m839o1tLiCDnvKT9-exHMLP2d17cZq4W2mMvW01LJNfY-ntDDgAt63t4Zb0kePgOZlVIhKx4P24rW" style="margin-left: 0px; margin-top: 0px;" width="49" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;">&nbsp;</span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">A good retention strategy would be when your existing customers have the option to switch brands, and they choose to stay! With this loyal customer base, your brand will be more likely to weather volatile markets.</span></span></p>
      <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt;"><span style="background-color: transparent; font-size: 16.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Why is Customer Retention Important?</span></span></h2>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Let’s get straight to the reasons:</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">1. Customer Retention is More Cost-effective</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">More than you can imagine!</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 38px; overflow: hidden; width: 43px;"><span style="font-family: Calibri;"><img height="38" src="https://lh3.googleusercontent.com/AE0jgrQbzf1xhMYA3q_tATslyJ93Y40IQRP6UTOUyC41LIhRJiPNU74t2dnYYYzuHMsaZz8rY-S9avQ1PQXTy1gekllmD4NTbxGVIY_dqUxXu_XCtgRdeJph9Xo31PmxH2eKwk2t" style="margin-left: 0px; margin-top: 0px;" width="43" /></span></span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.03684; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #707070; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">The probability of converting an existing customer is 60 to 70 percent. The probability of converting a new prospect, on the other hand, is only 5 percent to 20 percent.</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><a href="https://www.retentionscience.com/blog/customer-retention-should-outweigh-customer-acquisition/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #202020; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Marketing Metrics</span></span></a></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #202020; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 38px; overflow: hidden; width: 42px;"><span style="font-family: Calibri;"><img height="38" src="https://lh6.googleusercontent.com/ihd4p7v0sbaUHPPfOERTLMKlO-XHWki8E1z1IyGVp4I4LjDcTI80BJPeq6WOFMFnj-SKtb9SqE_7kRHgiW8ejgOd6PT6-9Z2oDXvMQuAhnBQlANflLdsEINM4RLfgKef8HdrYmEd" style="margin-left: 0px; margin-top: 0px;" width="42" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Fun Fact:</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Did you know that acquiring a new customer is more expensive than holding on to an existing one? Wondering why? Well, the answer is simple:</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">You will not need to spend big on marketing, advertising, or sales outreach.</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Plus, your customers already trust your brand and support reps. They do not need more convincing from your end.</span></span></p>
         </li>
      </ul>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">2. Word-of-mouth Publicity</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Loyal customers won’t just provide repeat business. They’re more likely to communicate free recommendations to their colleagues, friends, and family. This works wonders for any brand looking to create a cycle of retained customers. Your companies can adopt this buzz marketing and cultivate customer loyalty for long-term success.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 271px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="When customers are happy and loyal to a brand" height="271" src="https://lh5.googleusercontent.com/cZ9PVTW1YXFULVrtov_NsGyx2TYipdrDtgtgYPnzI22oDeMe3apluo68LuU0DsErUGf8hJdm90M7II3peqy9w27RkWcaGEt7773M7gOhjB-DovA_-QNgeH9Qf-LkC-2XubVBPrME" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">3. Keeps You Aware of The Red Flags!</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Red flags are alarming. Mindful customer retention strategies will help you understand how loyal and satisfied your customers are. It’ll also help you find out if there are any red flags that may turn off potential customers. You can identify these loopholes and actively work on them.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">4. Increased AOV (Average Order Value)</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Sometimes customers are also willing to spend more. </span><a href="https://www.gallup.com/workplace/311870/customer-centricity.aspx" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Studies</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> show that loyal customers are 23% more likely to spend on your brand than the average customer.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><a href="https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=6b90786f5a8e" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Data</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> shows that increasing customer retention by 5% can increase your profits from 25% to 95%. On average, the existing customers provide </span><a href="https://smallbiztrends.com/2016/10/customer-retention-statistics.html" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">65%</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> of a company’s business.</span></span></p>
      <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt;"><span style="background-color: transparent; font-size: 16.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Why Do Customers Leave?</span></span></h2>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Here, we’re going to find out what those red flags are. What makes a customer trigger? What makes them leave?</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">I’m just going to put these self-explanatory stats here:</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 243px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="Why Do Customers Leave" height="243" src="https://lh4.googleusercontent.com/1uyPs8lYi5nf6_mi2rilpxG9ILeqVoAeLiLnGfVJNvYnG9KaM0vf02X71hvGI4LoE6esF3tBHBfL7pDR1YavTJbpbOHkE5cHpxg7FVAanMipgIOYF8hfl0kfNO6HN3guAyHleeXI" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Another (and more recent) </span><a href="https://pages.callminer.com/US-CallMiner-Churn-Index-2020.html" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">report</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> from CallMiner states three key reasons that drive customers away:</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Poor/Unfair treatment of customers</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">The price Vs. experience bias</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Empathetic services</span></span></p>
         </li>
      </ul>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">What did you take away from these stats?</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 37px; overflow: hidden; width: 41px;"><span style="font-family: Calibri;"><img height="37" src="https://lh4.googleusercontent.com/r65Yv4EEr9KSIu84iPXblH_NHp9PyUQuRwZTl69Vuag_dMtAiVs9oEeScWysvbKt5sf5cGB8r-KHWXOrXftpP1hwBco6Uz8fHPCvLFGQWGirnk0P_dzebhwpHTwke6sVgEyaX_5x" style="margin-left: 0px; margin-top: 0px;" width="41" /></span></span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.03684; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #707070; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">In the internet era, it is now very simple for customers to communicate with businesses and other customers. This makes keeping your customers even more important today. If they feel ill-treated, they will not only leave you but also tell people else about it.</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><a href="https://www.superoffice.com/blog/good-customer-service-yields-customer-loyalty/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #202020; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Theodore Levitt</span></span></a></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #202020; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">German-American Economist</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #202020; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 38px; overflow: hidden; width: 42px;"><span style="font-family: Calibri;"><img height="38" src="https://lh3.googleusercontent.com/ExHoc0N0UP7bbYSOHHrs5UrWmxIUuO0h4oPVQXI6UWnEG5WP2Uy3X--_OrpMx0rjxIgtNBNtakg6p2adITMMcSn9IUUf8R9SzUFmyEZCHO431s0e-WaFiuCXOd3TNGb_7fVBg-m6" style="margin-left: 0px; margin-top: 0px;" width="42" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri;">&nbsp;</span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Sounds terrifying, right?</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">OTOH, there lies the possibility of communicating quickly and efficiently with your customers by offering them some extra attention. This can lead to them becoming loyal ambassadors of your brand.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">As a brand, you must continuously keep trying and making efforts to earn customers’ loyalty. Having effective customer retention strategies will give you the ability to identify, track, and sell to customers and make them your long-term sources of revenue.</span></span></p>
      <h6 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #2d2d2d; font-size: 18pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Are you Empowered Enough?</span></span></h6>
      <p dir="ltr" style="background-color: white; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Consciously invest in customer retention with the right tools and strategies. The right helpdesk can help you implement the right strategies. Strive for the better!</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 3.6; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><a href="https://www.deskxpand.com/pricing/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">TAKE A FREE TRIAL AND FIND OUT</span></span></a></p>
      <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt;"><span style="background-color: transparent; font-size: 16.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Quantify Your Customer Retention Strategies</span></span></h2>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 16.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 291px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="Key Customer Retention Metrics" height="291" src="https://lh4.googleusercontent.com/rc2Lzb44We9zNPypGBS1hpSWdUAbCchLx8aZx5RjgTqZ10TdjtzKSgeMJISRsxlG4rbu0ptBAghrdMklHvs9YUrl2S_1CGSKVQ6ujzGZZuIDB2ckuAOEvN64UdC1HOMstZQD2ZrH" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">How To Measure Customer Retention Rate?</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customer retention rate is the percentage of customers who came to your brand and stayed loyal over a period of time. It is simple to calculate customer retention rates.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Define a time period across which you need to calculate the customer retention rates. Here are some other parameters you’ll need:</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">No. of customers at the beginning of the given time period (S)</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">No. of customers at the end of the given time period (E)</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">No. of new customers added over the duration of the given time period (N)</span></span></p>
         </li>
      </ul>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Here’s your customer retention rate (X) formula:</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 175px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="Customer_Retention_Formula" height="175" src="https://lh4.googleusercontent.com/IYo62q-ro6MxfNfRjMaMMjRtl6G0U5rsfKa-Tn2AdQ60XGqxuneg_65nl_MJZsFRl_XMAIyfMElcuF6RaAFjQomgPOxcLE22nOVoF6dJKR5kkbQyYUuZLjAxLe4A21mATW2PZGtD" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customer Lifetime Value</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customer lifetime value equals the total revenue you can expect from a customer throughout the customer’s lifetime. It helps a business discover its best and most loyal customers.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">What About Customer churn rate</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Churn rate refers to the percentage of customers lost during a given period of time. Brands that struggle with customer retention usually have a higher churn rate.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Low retention rates and/or higher churn rates are a bad sign for your business. This signals that something about your customer experience is not going well. But, there are several changes you can make to turn the churn around. This brings me to our next and our primary (and important) topic, i.e., </span><a href="https://www.deskxpand.com/blog/strategies-customer-focused-culture/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Customer retention strategies</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> and how to implement them!</span></span></p>
      <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt;"><span style="background-color: transparent; font-size: 16.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Eight Customer Retention Strategies and Examples</span></span></h2>
      <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="background-color: transparent; font-size: 15pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">1. Serve, Don’t Sell. Practice Active Listening</span></span></h3>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">The most basic churn problems can be tackled by actively listening to what customers are saying about their experience. Unfortunately, this creates a massive gap between companies that provide stellar customer experience Vs. customers actually receive that experience.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 223px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="The Gap in Customer Service" height="223" src="https://lh6.googleusercontent.com/tHodXTj5TYamgt-zwg83efEiZ3Pb_E9fJzX1PtSG91jH2L7O0fu7P2OEVOHnXGsfqpRLicFunamcFWwFgq4MMRf6Ubd0IDydYjaZ8e4vGqKSin15hMN19QIECWrfLY4Cn6DJVLWp" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><a href="https://www.zendesk.com/blog/customer-retention/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">The Gap in Customer Service</span></span></a></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">One mantra to tackle this problem: Ask, listen, and improve.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Listening is an active part of customer support. Besides, you must ensure that you’re acting upon it. Even if it means that you have to go beyond limits for that. </span><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Customer retention at all cost!</span><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Let me tell you about the time when an ecommerce brand went beyond its limits to retain me (an extremely disappointed, angry, and about-to-leave customer.)</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 375px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="Customer retention at all cost" height="375" src="https://lh5.googleusercontent.com/PbuEIyPqS3aNiFGJRCXeRY6hOG7PTWpjGTHZZ9bReYYs_tPpirclIfdew3kdJewdmBlXlRhEgd-BGN7hiJRJgJPwQWhFdZkmoTi_PSX3Ud4V1nl70vCTx-yEyEdOKmv-uAlXMu0K" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">I keep trying new dog foods as my dog gets bored eating the same thing. So, I was looking for dog treats and saw this brand on Amazon. The food description seemed fine, and it was ranked first on Amazon’s list. The experience, however, turned out to be pathetic. My dog got sick and had a bad stomach for a week. I was pissed at Amazon for ranking the absolutely horrible and life-endangering product. So I talked to their customer support team, and well, I got a refund. I asked them to report the issue at large and take it forward as there were many similar complaints in the review section of that product. They assured me that they would.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Three months hence, the product is still ranking at the first position, and the negative reviews keep adding. </span><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">*Sigh*</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Guess who’s never buying essentials from Amazon anymore!</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">They did try to retain me (as a customer) by [providing a full refund. But, some things are above money. Some things are purely about the experience, after-effect, and the brand’s response towards that problem.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">So, what do we learn from this?</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Listen to your customers! And ACT upon it.</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">It’s not about the money; sometimes bad customer service can be life endangering.</span></span></p>
         </li>
      </ul>
      <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="background-color: transparent; font-size: 15pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">2. Build Retention Hooks</span></span></h3>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Another example from Amazon. This time, it is about Amazon Prime:</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 36px; overflow: hidden; width: 40px;"><span style="font-family: Calibri;"><img height="36" src="https://lh6.googleusercontent.com/BEkN07aSI97thAjVJ95RL9VUufeietxHYKrNHG-KWJgJP4_9wj9FuypKQLFSbMkcBnL5sTNBOlzDvxv7OMMN0gOiOZObAc8JpMxRuEU9ipp9zLY6fQ1q12M5ja5IUierrYq3-ES4" style="margin-left: 0px; margin-top: 0px;" width="40" /></span></span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.03684; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #707070; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">The subscription fee (Amazon Prime) was never about seventy-nine dollars. It was really about changing people’s mentality so they wouldn’t shop anywhere else.</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #202020; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Vijay Ravindran</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #202020; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Ex-Director, Amazon Ordering Systems</span></span></p>
      <p dir="ltr" style="background-color: #f6f4ff; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #202020; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 38px; overflow: hidden; width: 43px;"><span style="font-family: Calibri;"><img height="38" src="https://lh5.googleusercontent.com/xzsOqmsXPweSrVI5OBGK1HcNyuD28Qi_FxinTWY54Nu6Ki9dhInQhz_fdacdZRU-e2GG5pRvhva3BX_YD3KpUrqbQhlwFFg87swpMcEzOzymYSyleQjm0Mo7mRLikOs-bwL6p6GI" style="margin-left: 0px; margin-top: 0px;" width="43" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Amazon Prime is an amazing example of building retention worldwide. Their idea was to achieve break-even within a year, but it did the trick in just three months.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Did you know:</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Amazon Prime has a retention rate of </span><a href="https://rocketium.com/academy/customer-retention-strategy-framework-with-tried-and-tested-examples/#Ressurection" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">93%</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> after the users have signed up for one year and </span><a href="https://rocketium.com/academy/customer-retention-strategy-framework-with-tried-and-tested-examples/#Ressurection" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">98%</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> after the customers have been Amazon Prime members for two years.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Building a retention hook is an important part of the customer retention strategy. It is about finding a way to make the user habitual with great experiences. It is about providing them with offers such that they get comfortable with it. This needs a lot of brainstorming on your part. Think about creating similar retention hooks for your business.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">It also has everything to do with which channel you use to communicate with your customers. Two of the most popular channels for this purpose are – push notifications and emails. Notifications may or may not work. People get an onslaught of notifications every day. So they may end up ignoring them. With emails, the open rate isn’t great for all types of organizations. It all narrows down to how you segregate your customers and what channels you prefer to communicate with them.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Pro Tip:</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Try a different approach. Use WhatsApp as the channel and experiment with it. Make various user categories based on multiple parameters (age, generation, gender, tech-savviness, etc.)</span></span></p>
      <h6 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #2d2d2d; font-size: 18pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Consolidate Everything, Adopt Omnichannel</span></span></h6>
      <p dir="ltr" style="background-color: white; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">You can only experiment with multiple channels if you have it all sorted at your support end. Consolidate everything in one interface and streamline your processes. Check out DeskXpand’s omnichannel solution.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 3.6; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt; text-align: center;"><a href="https://www.deskxpand.com/pricing/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">TAKE A FREE TRIAL</span></span></a></p>
      <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="background-color: transparent; font-size: 15pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">3. Customer Retention Through Website UX/UI</span></span></h3>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">UI and UX must be a huge part of your customer retention strategy. Your website UI refers to the elements (like images, typography) that a user engages with on a website. UX refers to a user’s experience while accessing and navigating your website.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">You might be wondering how UI and UX, and customer retention are related.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Optimizing the UI and UX of your website can lower your bounce rates. It guarantees better conversion rates even with existing customers. These customers have bought from you before, and there are high chances that they’ll buy from you again.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Hence, better UI and UX = better conversion rates. This also includes the UI and UX of your knowledge base. If you make it easier for customers to find what they’re looking for, they’ll encourage this smooth experience.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 253px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="Benefits of UI/UX" height="253" src="https://lh4.googleusercontent.com/Gdlc8p-7c7Dai07ugwPMS-ex7clzZfLSQyDrYB1L04SdtZuEwUcKp42dyoIVeC8wr9-Gvi9dSkImZc33_A9qCvK0GlupSeQeuPMn71QNm4w-OZqKbmwENZQtDLkv6qKNtHbzIIgM" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><a href="https://codilime.com/blog/why-ux-in-network-applications-matters/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Benefits of UI/UX</span></span></a></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Let’s look at ways to increase customer retention through website UI and UX:</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Clarify navigation</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Simplify your main menu</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Define clear structures</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Define categories and sub-categories</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Show related content</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Create high-quality and interactive content</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Make sure your website is mobile responsive</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Make sure you remove elements that slow down your page speed</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">No broken links!</span></span></p>
         </li>
      </ul>
      <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="background-color: transparent; font-size: 15pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">4. Live Chat and Customer Retention</span></span></h3>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Live chat is a great way to improve customer retention rates because you’re responding to customer concerns in real-time. Your customers come for a live chat because they could not find the answer to their query on their own. Here’s how you can implement live chat and improve retention:</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">I. Easy Access To Customer Support</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">It’s all about accessibility. And live chat would be the most convenient option for the customers to interact with a brand. Imagine:</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customers are never put on hold with live chat.</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">And they receive immediate responses. Sometimes, immediate resolutions too.</span></span></p>
         </li>
      </ul>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">All these aspects team up to help you create an exceptional customer experience. And user experience is what matters the most. Live chat will help you to do that effectively, and economically.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">II. Availability</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customers want businesses that are available 24*7. One of the main reasons why live chat is a great customer retention strategy is because it makes you available for your customers round the clock.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">III. Responsiveness</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">We live in a fast-paced world where everyone expects answers in the blink of an eye. Customers too expect to get answers as soon as they pose their question or register a complaint. If you fail to do so, you’ll lose them to your competitors.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">With a live chat system in place, you can respond to your customers in real-time. This makes them feel extremely important. This emotion triggers them to become loyal customers. If you’re seeking a customer retention silver bullet, live chat is the closest you will get to.</span></span></p>
      <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="background-color: transparent; font-size: 15pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">5. Customer Feedback For The Win</span></span></h3>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customer feedback is a valuable feature that must be a part of your customer retention strategy. It works wonders in reducing the churn rates too. If you want to find out what is and isn’t working for your customers, it’ll help if you hear it straight from their mouths.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 23pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Conduct more surveys and give your customers a voice. It is as simple as asking for ratings on a scale or a simple thumbs up or down. Also, ask more specific questions, like:</span></span></p>
      <ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;">
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">How helpful did you find your experience with our services?</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">What is not working for you, and why?</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">What channels do you prefer using for customer support?</span></span></p>
         </li>
         <li>
            <p dir="ltr" role="presentation" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">What challenges did you face, if any?</span></span></p>
         </li>
      </ul>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Your team members are closest to the customers, and they can identify common complaints and general preferences. Your customers’ commitment to your brand will be firm when the trust increases. So, when you build and grow trust, your customers will gladly advocate for your brand.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Example: Lexus Sweden</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Lexus Sweden has trust-building as a part of its customer retention strategy. They communicate with the reviews instead of using traditional methods for support. They believe that authentic customer commentary is more trustworthy and put it at their absolute top priority.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">In 2011, they noticed that people who visited the company’s website engaged with reviews, which led to </span><a href="https://www.slideshare.net/sandylalwani/customers-retention-strategies-project" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">35%</span></a><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> more page views as compared to those who did not. These customers spent 122% more time on their website. Yeep, it can get this serious!</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Example: Expedia</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 465px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="Expedia" height="465" src="https://lh6.googleusercontent.com/b2x5a0oQ3V5U8rPJ_zR9lGeck96HJecVVEHp3SgIMSEhMnqfpvRTgKtQRJ3GrAojFs19bv8K9ZjLZ8Ar9qvLWg3dW4lKJCc3Cg8B_iRwjZq2gPf-4eTbsLcW-JhC8FgsznflnUIj" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><a href="https://www.expedia.com/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Expedia’s Feedback With Automation</span></span></a></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Expedia uses automation features to collect customer feedback once their trip has ended. This helps feedback become a consistent and informative part of your business practices.</span></span></p>
      <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="background-color: transparent; font-size: 15pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">6. Educate and Help Customers: Make a Pool of Knowledge Available to Them</span></span></h3>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">In order to form a deep bond with a brand, customers need more than just good products/services. They need to know that the brand truly cares about them and makes efforts to help them. As a brand, you can offer this type of support by creating and sharing evergreen content that helps and educates customers and helps them grow.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">If a knowledge base is not a part of your customer retention strategy, you need to pace up! Look what others are doing! Look where they’re at. Look at Canva’s design school project.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 425px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="Canva Design School" height="425" src="https://lh5.googleusercontent.com/n2PJiTDbOl2Aj9ILwDCXBA1RPrYPuJAwCNQBKzGRXxP-JZ50C9uuNi9g2R58KbE1EVhlU948HMGMnPA092GMoED1RvlIipp1meSL9n57uJdFolPN6lqP_vu0u6vpeM6xCGefKqWT" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><a href="https://designschool.canva.com/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Canva Design School</span></span></a></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">This is one of the best customer retention examples that I’ve come across. The school provides resources, how-to-guides, and step-by-step video tutorials that help customers use their product as well as hone their graphic design skills. The articles are often interactive with clear navigational features and eye-catching UI.</span></span></p>
      <h6 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #2d2d2d; font-size: 18pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Customer Self-service: A Secret to Customer Satisfaction</span></span></h6>
      <p dir="ltr" style="background-color: white; line-height: 1.8; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">It is time to relieve your agents from answering the same questions repetitively. It is time to focus on what’s important. It is time to adopt a self-service solution.</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 3.6; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt; text-align: center;"><a href="https://www.deskxpand.com/pricing/" style="text-decoration-line: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">TRY FOR FREE</span></span></a></p>
      <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="background-color: transparent; font-size: 15pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">7. Offer Social Media Customer Service</span></span></h3>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">It takes one bad experience to scare away the customer. Therefore, you need to prioritize customer service and provide a variety of ways for them to get in touch with you. You can leverage social media channels to offer quick help and assistance for customers who don’t want to wait on hold.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Example: Southwest Airlines</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="border: 0pt solid rgb(204, 204, 204); display: inline-block; height: 267px; overflow: hidden; width: 624px;"><span style="font-family: Calibri;"><img alt="Southwest Airlines" height="267" src="https://lh5.googleusercontent.com/s4hGOASc88_EqyxwVMOhgc_w1t-P_la9LhFpSUUKCPBj5RvCnKBjSu3TYw5U6v4OFBuCFcpQkXlKi2UATO2HxlXoZryl5gwrN2or8Ei9wAZo7FFHY39H0D85hIH1BQvuweVtYYtj" style="margin-left: 0px; margin-top: 0px;" width="624" /></span></span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Southwest Airlines Twitter Page</span></span></p>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Look at Southwest Airlines’ Twitter page. They quickly respond to and follow up with customers who have had a negative experience or are looking for immediate assistance.</span></span></p>
      <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt;"><span style="background-color: transparent; font-size: 15pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">8. Miscellaneous Ways To Retain Customer</span></span></h3>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Last but also, an effective customer retention strategy is supporting the causes your customers care about. According to a report by Zendesk, 54% of customers want to buy from companies that prioritize diversity, equity, and inclusion. The same survey states that 63% of customers want to buy from companies that are socially responsible. Let’s look at some miscellaneous examples:</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">I. Bombas:</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">Bombas donates one clothing item to a homeless shelter or related charity with every purchase made on their website.</span></span></p>
      <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt;"><span style="background-color: transparent; font-size: 13.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Calibri;">II. Adobe</span></span></h4>
      <p dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt;"><span style="font-family: Calibri;"><span style="background-color: transparent; font-size: 12pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The computer software company has a Create Change Program that encourages staffers to give. For every 10 hours, a worker volunteers to donate </span><a href="https://people.com/human-interest/people-50-companies-that-care-2019/?slide=7170842#7170842" style="text-decoration-line: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-vari