### A Modest "Core" for NTK, _me thinking out loud_ - by DO. --- " ... **I found their approach unique**. It was the first time I saw a project that **gave refugees an income and a purpose**. Usually, NGOs help refugees by providing aid, not jobs. I believe a job is more than an income; it is a way to give meaning in life, and **NaTakallam is the medium that is helping refugees survive and flourish**." - Tamara, Arabic Learning Partner ([source: slack](https://natakallam.slack.com/archives/C02BZFAGK5E/p1634641119006100)) --- ### Let's define some things 1. **Refugees** 2. NaTakallam solving a problem as a **Social Enterprise** --- ## Who is a refugee? "A refugee is a displaced person who has crossed national boundaries and who cannot or is unwilling to return home due to well-founded fear of persecution." (Wikipedia, Accessed: 2021/11/11) --- ## What is a Social Enterprise? "Organizations that address a basic unmet need or **solve a social** or environmental problem through a market-driven approach." (Social Enterprise Alliance, Accessed: 2021/11/11)  --- ### Is NaTakallam a Social Enterprise You guessed it: **Yes** --- ## What are we doing? - "Giving **refugees** income AND purpose". --- ### How? - Refugee Voices - Buy a Learning Session with a Refugee - Translation Service - Language Sessions for Universities and K-12 --- ### What we are really selling: ~~Refugee Voices~~, ~~Buy a Lerning Session with a Refugee~~, ~~Translation Service~~,~~Language Sessions for Universities and K-12~~ ## Human transformation. Powerful Products. Enabled by Technology. --- ### I mean what are we really, really selling? #### Human transformation ## 1. Giving **income** AND **purpose.** **Client 1: Refugees (Supply)** Market Size? (c. 2018): - Sub-Saharan Africa: 6.236 million < Potential - Europe and North Asia: 6.088 million < Potential - Asia and the Pacific: 4.153 million < Potential - **Middle East and North Africa: 2.653 million** < we're still here - Americas: 484,261 --- ## 2. Providing **Transformative** experiences **Client 2: Students, Journalist, Organizations, etc** Market Size (~ $56.18 *Billion* and growing, 2021):  (_statista.com, Accessed 2019/11/11_) --- ## ...with Powerful Products - [ ??? ] - Refugee Voices - Learning Sessions (Enterprise and Retail) - Translations - ...just the beginning --- ## Enabled by Technology - Mobile - Web - VR - Offline --- ## Why? --- ### Take 1 ## Not Aid. But Purpose: Delivering YOU Life Transforming Products Powered by Refugees --- ### Take 2 ## Delivering YOU life changing skills, experiences and perception-shifts — while changing lifes --- ### Take 3 ## Collective Human Transformation Enabled by NaTakallam.