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title: Lawyer Lead Generation: The Ultimate Guide 
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In these series, I will share everything you need to know about building and using your leads to build a profitable law practice.

You will learn:

All the different types of leads and how they vary
- How to build a mailing list of prospect that are interested in your legal services
- How to increase trust and authority in your brand
- How to use lead management software

- How to turn leads into clients!
- How to write an effective landing page
- How to get leads excited about the services you offer
- How to build leads in person
- How to create a large following on social media by position your brand
- Why having a brand is important and what other firms are missing in brand building
- And much more!

Let’s jump in.

The term ‘lead’ comes from sales and sales teams that are used to refer to any person that is has come in contact with your business and could be a prospective client.

Online, it’s someone that has liked your social media post, visited your website or if offline, this person might have collected your business card or asked for a proposal.

While you might want everyone that engaged with your business to become a client, that’s wishful thinking.

Your leads will be in different stages in their journey to being a client.![](https://i.imgur.com/6TT3Lpm.png)
