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###### tags: `Haus Party Strategy`
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# Pre-Party Notes: Lore
April 7, 2022

- How does lore specifically apply to the DH community?
- Let's connect some dots between organizational management ideas (commitment staking, onboarding policies, revenue generation.... too far?)
- External marketing/branding is based on *Bauhaus*
- a high-modernist international style
- based on gestalt principles and elementary forms.
- a cool, clean, conceptual aesthetic movement
- Internal lore is called *WarCamp.*
- Are we marauding barbarians?
- Is this the dark ages?
- Or maybe the Crusades?
- Or maybe it's a renaissance period for Web3 and we should be more like merchants of Venice when it was at the center of the world?
- There's an obvious conflict between the internal and external identity. We could get into the details of how or why this came to be, but for today let's think about:
> **How do the stories we tell ourselves and the stories we tell the world about what we are doing align into a coherent representation of the value we are generating?**
- **Let's *zoom out on culture.*** Human culture/civilization is built upon the foundation of the stories we tell. History is written by the winners, by those that have seized power, those that have retained the privilege of remembering and building a legacy.
- Is the story we are telling just for ourselves?
- Does our lorecrafting have wider implications beyond the borders of our local community?
- **Let's think about *how we share our stories.*** Oral histories are a different fidelity than written histories. Oral story telling is a living history that is spread through the mind of the community members, whereas written documents (like constitutions and manifestos) formalize and literally encode that truth into a set of rules (or at least rules about how the rules are made) that we align behind, fork, or burn!
- Code-is-law; code-as-law. Is this our lore?
- Is this marketing?
- Is this a business strategy?
- How might we practice this codification of our values more intentionally?
- **Let's talk about *lore as mythology.*** Myth isn't reducible to tech, Web3, DAOs... or Web2, or trad org management, or marketing metrics... this is *life*. (Ooops did I take it too far?) Let's go there. We are trying to revolutionize life as we know it: finance, centralized banking systems, trad orgs, power dynamics, control, surveillance, top-down dominace of the individual by protecting their autonomy to choose, coordinate, and assemble. We prize and protect agency to build culture and community without fear of capture by a military-industrial-prison complex of tyranny and extraction. Sounds like we are revolutionizing life as we know it. Maybe this isn't so absurd of a statement!
- How does considering lore as a "distinctly millennial" marketing strategy in service to an organization's identity shift our understanding of the stories, mythos, and lore that we have crafted for thousands of years previously?
- Could they - should they - be distinguished? Is this an instance of cultural capture?
- **Let's talk about the *inclusion and exclusion* in our lore.** DAOs are a narrative that is spinning out in many directions and we are not at the center of it.
- Has the lore been captured by the newcomers?
- Is the lore being used for degen, perverse, or nefarious ends?
- DAOhaus is an OG in the space, but often excluded from these accounts. Are we failing in our lorecrafting strategies?
- How might we collectively consider a lore strategy that allows us to redirect this narrative?
- What are the important metrics to track in relation to the attention, retention, and intention of crafting this story?