---
tags: Product
---
# **Daohaus Profiles / Personas**
## Part 1: Community Personas

### **Grants / Accelerators**
Smart distribution of funds leveraging the expertise of members.

**Membership:** Small - Medium
**Bank:** Medium - Large
**Chain:** Mainnet
**Capital Source:** Membership, grants, donations
**Priorities:** Fair voting, transparency, usability, visibility.
**Unique Features:** _
**Historical DAO Types:** Moloch

**Scenario:** A community spots a need for early-stage exploration around new ideas and forms a group to allocate resources and expertise.
**Success:** Multiple successful projects are launched through the early incubation provided by the group.

### **Ventures / Investments**
Profitable investment of funds by leveraging expertise, dealflow of members.

**Membership:** Small - Medium
**Bank:** Large
**Chain:** Mainnet
**Capital Source:** Membership investment.
**Priorities:** Legal protection, auditability, security.
**Unique Features:** Dividends, smart distribution
**Historical DAO Types:** Moloch, DAO Stack (DXDAO)

**Scenario:** A group allocates resources and forms a community around a series of opportunities to grow capital. Profits are shared amongst the group.
**Success:** Membership investments are profitable.

### **Guilds / Services**
Working groups with team network effects that enhance value.

**Membership:** Small - Large
**Bank:** Small - Medium
**Chain:** Sidechain or Mainnet
**Capital Source:** Membership, grants, member taxes / dues.
**Priorities:** Enhanced coordination, legal protection, auditability.
**Unique Features:** automatic tax, NFTs, gamified engagement (bots), escrows, client engagement features, storefronts, signups, forms, ptokens.
**Historical DAO Types:** Moloch, DAOStack

**Scenario:** Individuals with complementary skill sets form a community to better deliver value. Clients provide resources for services, which members return in part to grow the bank.
**Success:** Members receive steady work and help grow the guild bank. The brand is reputable and trusted.

### **Clubs / Social**
Aligned membership based on a common interest or goal.

**Membership:** Medium - Large
**Bank:** Small - Medium
**Chain:** Sidechain
**Capital Source:** Membership, grants, donations
**Priorities:** Enhanced coordination, transparency, inclusion, customization.
**Unique Features:** NFTs, gamified engagement, profiles, rewards, chat / ptoken, social connections
**Historical DAO Types:** Moloch

**Scenario:** Individuals align based on common interest or goal to coordinate and allocate resources amongst themselves. Opportunities are shared amongst the group.
**Success:** Members develop personally, establish friendships and achieve individual goals.

### **Non-profit / Impact**
Coordinated change around a common cause.

**Membership:** Small - Large
**Bank:** Medium - Large
**Chain:** Sidechain or Mainnet
**Capital Source:** Grants, donations
**Priorities:** Transparency, auditability, inclusion
**Unique Features:** Subscription, NFTs / rewards, visibility
**Historical DAO Types: _**

**Scenario:** A community eforms around a need for change and a shared vision on how to enact it. As the bank grows, resources are allocated to impact initiatives.
**Success:** Measurable change is made and additional funds are raised to scale impact.

### **Product / Project**
Product creation through alignment of like-minded builders.

**Membership:** Small - Medium
**Bank:** Medium - Large
**Chain:** Sidechain or Mainnet
**Capital Source:** Member investment, external investment, grants.
**Priorities:** Enhanced coordination, customization.
**Unique Features:** Transmutation contract, Escrow, community feedback features, access to web2 building tools (HackMD, GitHub)
**Historical DAO Types:** Moloch, Aragon

**Scenario:** A team forms to build a product based around a shared vision. The ownership is spread among members and the work is completed in startup fashion.
**Success:** A product is delivered with product-market fit. Additional funds are raised for next milestones. Member equity vests with growth multipliers.

## **Common Themes:**
Community
Shared expertise
Network effects
Common interest
Like-minded
Alignment
Value-first

## Part 2: Member Personas

### Summoner
Community founder & visionary.

**Priorities:** Collaboration, connection, growth, inspiration.
**Involvement Level:** Highest
**Active Daily:** Yes
**Working Member:** Yes
**Contribution Frequency:** High
**Capital Access:** Low-High
**Network Size:** Medium-Large
**Useful Skills:** Interpersonal, empathy, networking, marketing, charisma
**Desired Features:** Community feedback tools, gameified engagement, social tools, rewards, tracking tools.

**Success:** A community is formed, core members join and membership begins to scale. The bank grows and enables the DAO to achieve goals.

### Community Leader
Key member, leader & contributor.

**Priorities:** Collaboration, connection, growth.
**Involvement Level:** High
**Active Daily:** Yes
**Working Member:** Yes
**Contribution Frequency:** High
**Capital Access:** Low-High
**Network Size:** Any
**Useful Skills:** Interpersonal, empathy, listening, leadership, key skillset, reliable, recruiter.
**Desired Features:** Community feedback tools, gameified engagement, social tools, rewards, tracking tools, NFTs

**Success:** A core member steps into a leadership role and helps with day to day DAO functionality as well as acting as glue for the community.

### Core Member
Frequent contributor who actively participates.

**Priorities:** Connection, friendship, growth, milestones, leadership opportunties.
**Involvement Level:** Medium - Highh
**Active Daily:** Yes
**Working Member:** Yes
**Contribution Frequency:** Medium - High
**Capital Access:** Any
**Network Size:** Any
**Useful Skills:** Friendly, key skillset, empathetic, reliable, recruitment.
**Desired Features:** Gameified engagement, social tools, rewards / NFTs, profiles, automation.

**Success:** A member joins and becomes active, taking on new projects and helping own activities as needed. Keeps the DAO moving forward.

### Member
Active participant.

**Priorities:** Connection, friendship, growth, milestones.
**Involvement Level:** Medium
**Active Daily:** Sometimes.
**Working Member:** Sometimes.
**Contribution Frequency:** Medium
**Capital Access:** Any
**Network Size:** Any
**Useful Skills:** Friendly, key skillset.
**Desired Features:** Gameified engagement, social tools, rewards / NFTs, profiles, automation.

**Success:** A new member who becomes engaged and regularly contributes to the DAO.

### New Member
New member seeking to become more connected and active.

**Priorities:** Connection, friendship, growth, milestones, learning.
**Involvement Level:** Low - Medium
**Active Daily:** Sometimes.
**Working Member:** Sometimes.
**Contribution Frequency:** Low - Medium
**Capital Access:** Any
**Network Size:** Any
**Useful Skills:** Teachable, friendly, key skillset, open minded.
**Desired Features:** Gameified engagement, social tools, rewards / NFTs, profiles, automation, learning tools, mentorship.

**Success:** Becomes a new member and quickly learns the ropes. Contribution frequency increases and trends towards being a core member.

### Lurker
Close supporter who watches and occasionally engages.

**Priorities:** Informed
**Involvement Level:** Low
**Active Daily:** No
**Working Member:** No
**Contribution Frequency:** Low
**Capital Access:** Any
**Network Size:** Any
**Useful Skills:** N/A
**Desired Features:** social tools, newsletters, regular synopsis, rewards / NFTs

**Success:** Staying informed and becoming inspired to contribute more regularly.

### Inactive
Member who has joined but rarely engages.

**Priorities:** N/A
**Involvement Level:** Low
**Active Daily:** No
**Working Member:** No
**Contribution Frequency:** Rare
**Capital Access:** Any
**Network Size:** Any
**Useful Skills:** N/A
**Desired Features:** newsletters, regular synopsis, friendly conversation

**Success:** Returning to active member status.

### Whale
Member who has joined and contributed significant capital to the bank.

**Priorities:** Legal protection, auditability, growth, milestones, transparency.
**Involvement Level:** Any
**Active Daily:** Sometimes.
**Working Member:** No.
**Contribution Frequency:** Rare
**Capital Access:** High
**Network Size:** Medium - Large
**Useful Skills:** Access to capital, networking, business development
**Desired Features:** Dividends, automation, social tools, rewards, tracking tools, newsletters, learning tools.

**Success:** A large funder of the guildbank who sees positive growth and receives regular updates about the DAOs activities