---
tags: rangers, agenda
---

# Rangers Meeting - 02/21/22

## Concerns

- We are the way to do DAOs
- We are figuring out how DAOs should be in the future not how they presently are
- Very few have actually heard of us
- We are not included in the conversation
- We are not a consideration when projects are starting DAOs
- VC backed startups have big marketing budgets

## Questions

- What is the current DAO narrative?
- What is the shape of the current DAO ecosystem?
- How do we convey our value?
- What is our elevator pitch?
- Who are our target segments?
- What problems are they trying to solve?
- How important are Hub and explore?
- What hooks people on DAOhaus?
- Why are our DAOs better?
- How do we demonstrate our experience and expertise with DAOs?
- How do we talk to journalists?
- How do we speak to those who do not care about the tech?
- How do we explain what a Moloch DAO is?
- Is our messaging too insular?
- How do we reduce the amount of jargon?

## Thoughts

- Do not have to sell the idea of DAOs anymore
- Talk about our identity
- We are an alternative
- Keep it simple
- Abstract it away
- Consider metaphor of galaxy forming for lore

## ForesightDAO

- Science R&D - (granting DAO)
- Looking for a syndicate DAO to fund the Forsight fellows

## Platform

- DAOhaus

### Features

- Membership
- Hard Governance (on-chain)
- Treasury Management

## Potential Products

- Yeeter
- NFT
- Poster

### Separating the Narrative Between DAOhaus & Yeeter

- Help people into the area they want to use/contribute to
- Facilitate the needs of the organization or group coming into DAOhaus

### Talking the narrative for DAO tooling

#### Narrowing the Scope

- We have built tools to solve specific problems
- DAOhaus unifies those tools

Need to identify DAOhaus users (3-4) -- both current and desired -- and craft our message to them.

An assumption: DAOhaus draws users with an interest in ideals (democracy and voting) but is used primarily for its simplicity in fund sending/receiving/distributing.

#### What sets DAOhaus apart?

- Ragequit - accountability of the organization is built-in; protection of individual member funds
- Weighted-share governance
- Fluidity of membership to admin
- Unique personality, tone of voice
- DAOHaus as generalized platform that specialized platforms are built on

#### What directions to explore?

- SEO -- not on front page of google; what are target terms / google search terms for DAO creation?
- Elevator pitch could be improved -- lean into DAOhaus identity/voice
- 80/20 rule - lean into 80% of people who are interested in community vs mechanics
- 20% is admin; but the 80% community also have governance/ragequit-ability
- This split can help prioritize building by delineating what usertype is being built for (superuser vs community user; Gnosis' "builder vs participants")
- Create [flash-fiction of what it is like to be a DAO member](https://hackmd.io/JyQBRXYnQxqw4S1IL_fErw)
- Revisit DAOhaus homepage; what hooks people?
- Graphics (pyramid of DAO types)
- Sell why this type of DAO is advantageous over competitors
- ie, "True to democracy on-chain" -- hard governance, on-chain governance
- "empowering", "flexible"
- Create landing pages/funnels speaking to different primary users, ie engineers vs community-builders
- Craft messaging to specific user goals, ie "These are the tools DAOhaus has to solve these specific problems"
- Start doc of example taglines, throw in ideas?
- Potential direction is updating DAOhaus homepage, tagline, targeted funneling pages
- Discuss further how this might shape V3 direction

"Bop it!" (a depressible button), "Twist it!" (a twistable lever) and "Pull it!" (a pullable handle)

- Start a DAO
- Join a DAO
- Participate in a DAO
- Enhance a DAO

Bop it - Build a community from day 1 with dao governance built in.

Twist it - Upgrade a current community by adding a governance layer to your current stack.

Bend it - Build your own custom apps and solutions which harness the power of the community governance

Mash it - mix and max the solutions from daohaus and greater ecosystem to something the matches your community needs

## Competitors

- [Gnosis](https://gnosis.io/): create, trade, and hold digital assets on Ethereum.
- [Syndicate](https://syndicate.io/)
- [Aragon](https://aragon.org/)
- [DAOstack](https://daostack.io/)
- [Juicebox](https://juicebox.money/#/)
- [Mirror](https://mirror.xyz/)
- [Colony](https://www.colonylab.io/)
- [Gardens](https://gardens.1hive.org/#/home)

## Potential Next Steps

- Complete competitive analysis to identify what is working well and where there are opportunites for improvement
- Identify target segments
- Prioritize problems for each segment
- Craft unique value propositions
- Update home page
- Launch landing pages
- Improve search ranking
- Workshop series