# Marketing ## Launches - [Level 2](https://github.com/HausDAO/farcastle/issues/62) ## Features - Vote From Feed ## Definitions - [Leads](https://hackmd.io/cpDBg-EESt6CvOd7J0ubtQ#Leads) - [Prospects](https://hackmd.io/cpDBg-EESt6CvOd7J0ubtQ#Prospects) ### Leads A lead is an individual or organization that has shown some level of interest in your product or service, often by providing contact information or engaging with initial marketing efforts. #### Seekers of Dominion Ambitious individuals striving to unlock governance and shape their realms. The Seekers of Dominion are those who have taken their first steps toward shaping their realms, driven by ambition and curiosity. These brave souls recognize the potential of Farcastle's tools and seek the knowledge and guidance to wield them. ##### Messages Welcome, Seekers of Dominion! You have entered a realm where ambition meets opportunity, and the first steps toward shaping your channel's destiny are forged. Here, we gather to uncover the mysteries of governance and illuminate the path toward empowered realms. **Your Quest** As a Seeker of Dominion, your journey begins with a council of voices. We invite you to join us in conversation, where we shall delve into your vision for your channel and uncover the challenges that lie in your path. These exchanges are not mere formalities but crucial rituals to guide our understanding and strengthen the tools of Farcastle. **The Reward** Those who take up this call and share their tale shall earn the honor of eligibility for the Farcastle Fellowship NFT. A mark of distinction, this artifact celebrates your courage and dedication to advancing the art of governance. **The Expectation** This group thrives on shared purpose and collective insight. Participate, schedule your council, and embrace the opportunity to shape the tides of your channel. Farcastle’s power grows with every story, every challenge, and every connection forged within these hallowed halls. ### Prospects A prospect is a qualified lead that fits your target customer profile and has shown deeper interest or intent to buy. #### Farcastle Fellowship Aspiring visionaries poised to transform channels into realms of governance and collaboration. The Farcastle Fellowship represents those who have advanced beyond initial interest, demonstrating the intent and capacity to wield the tools of Farcastle. These individuals or organizations align with our vision of empowering communities to shape their destinies through decentralized action and shared purpose. ## Campaign Ideas - Enter the Gates (of Farcastle)