# Level 2 Launch Checklist

## Output

- Define Checklist for Level 2
- Convert to template/playbook for future levels

## Resources
[Octant Checklist](https://docs.google.com/document/d/16ccE8x5t_rvTrF9qmYAehqcxWL73Vcdl78yPDt18d9s/edit?tab=t.0)

## [Goal](https://hackmd.io/g2JTl_NqQ3-mkRMPzK8g0Q#Goal)

What are we hoping to achieve with this potential attention?

## Before Launch

- [ ] Prep [Level 2 Launch Materials](https://hackmd.io/BSgab4MQSZKndpMizTE7qg)
- Need multiple versions we can use across channels
- ~~article~~ (not yet)
- website level 2 updates
- social threads
- dh twitter
- stonekeepers warpcast in farcastle channel
- small discord blurb to spam out
- DM message for reaching out to supporters that can amplify
- what it is and how to easily amplify
- `Draft your emails and messages with asks from your audience to make it super easy for them to support you`
- Graphics
- Consistent graphic/image to use across channels
- CTA for each
- what do we want to get out of this potential attention?
- [ ] Build a reusable list of channels we spam each launch
- [ ] Build a list of supporters we'll reach out to for amplification
- reusable list
- [ ] Decide on a date and day to launch
- `Monday tru Thursday gets you the most engagement`

### Pre Launch Collateral checklist

- [ ] Consistent logo
- [ ] Graphics for launch
- [ ] List of ways your community can support you
- [ ] Emails drafted to go out with your questions and ways to engage

## Launch Day

- [ ] Post your announcements in the afternoon
- all channels
- [ ] Email/dm the article to email list + supporters list
- day before or same time we launch?
- [ ] Spend your day doing this - make it a fun, team building exercise and brainstorm ways throughout the day to drive engagement
- demo?
- at happy hour event?
- [ ] Keep an eye out for mentions on social media/Twitter and retweet/engage with them

## Messaging

- Level 2 features
- CTA === Quests - join fellowship dm if interested (quests https://farcastle.net/dao/quests)
- Octant support
- Level 3 tease