HPL Analytics Strategy

--- ###### tags: `Haus Party Strategy` --- # HPL Analytics Strategy ### Overview - Capturing metrics beyond pure growth. - Understanding what metrics are important when we expand the broadcast to multiple platforms. - Puting these numbers in relation so we can better understand the particular qualities of growth in individual platforms as they contribute to the larger initiative and DAO. ### "Engagement" through DAOs 1. **Not just growth, but not *not* growth.** 😛 - For HPL, growth is meaningful to track for one important reason: the most users that attend, the more attention our social platforms will receive, leading to more users in attendence. This should be the baseline incentive for any DH media outlet, but is not sufficient as an end in itself. - What if these users are degen, culturally antagonistic (trolls), incentive miners, bots, or other potentially malicious actors? Amounts to cultural noise and reveals an attack vector that we must protect against. - *Memetic filters* might be employed to serve as an ad hoc identity verification, and (more importantly) identify more meaningful interactions beyond simply showing up. - **Reaching one user that becomes highly engaged is ultimately more meaningful than 100 degen mining bots.** - HPL might explore different DAO use cases as a segment of programming on the show, and through positive incentives: - gamers, miners, pizaa parties, casual - union organizing, anarchist logistic, academic groups - housing associations, collective land ownership, buying the constitution - upgrading trad co-ops, horizontal business orgs, novel enterprises - transitioning huge $$$ protocols (in Web2/3) to DAOs 2. **Engagement is more than attention and clicks.** - We want to encourage users to: - think about DAOs and **participate in the conversation** about what they could/should be - **vibe with us** to keep morale high for everyone - consider how to **adapt DAOs to their own needs** - give us **feedback** on how to help them accomplish their goals - **summon their DAO** on the DH platform - increase their **participation on our Discord** server and other coms like Twitter - **evangelize DH DAOs** as a superior choice over other platforms - constructively **criticize DH DAOs** to provide essential user feedback - white hat **hack DH DAOs** to provide essential battle testing and bug hunting 3. **Positive over negative incentives.** - Probably starts by avoiding automation so it isn't gamified. - Each area of engagement might utilize it's own incentive mechanism. This slightly increases coordination cost, but potentially greatly increases user interactions. The end result is everyone interacting more. - HAUS funds could be a grant from Uberhaus (recently reclaimed from inactive UH members), deposited into a HausDAO or RangersDAO minion for this explicit purpose. - Incentive use cases: - rewards for number of posts in Discord (evaluated for content) - NFTs for posi vibes at events, distributed to outstanding individuals by a human - HAUS rewards deposited into DAOs with the most unique use cases (from UH grant?) - ad hoc HAUS payment for high quality feedback on the product - HAUS token drops for successfully summoning a DAO within 24hrs of HPL events with POAP proof - HAUS airdrops (distributed as retro comp payments from Rangers DAO) for successfully evangelizing DH on social platforms (Twitter, other Discord servers) with proof-of-meme - rewards for scathing critique! double rewards for offering solutions that lead to product/culture redirections! - HAUS bounties announced each week to encourage people to battle test new rage apps, or integrated into WarGames 4. **Distinct onboarding funnels.** - We will work to define: - the different user types that flow from particular platforms - the quality of engagement of these onboarded users in relation to engagement metrics - how the quality and quantity of each platform might be meaningfully compared - towards defining a clear thesis of what we acutually care to track - Beginning with: - Our goal is to onboard to the community, not to the WC workstreams. WC should be recruited very intentionally. - Incentivizing audience members to serve as memetic evangelists beyond the castle walls, so the onboarding increasingly shift to more organic forms. - Differentiating the events: - Education on the platform (OpenHaus) - distinct from deep vibes (DAOhaus Diaries) - distinct from intentional lorecrafting (Haus Party Live) - distinct from vetting for WarCamp (no event currently exists for this! Maybe buddy system orientation?) ### Broadcasting on Multiple Platforms #### Stack - New user roles for the highly-engaged: Evangelists and White Hatters - Leads to onboarding in particular funnels (above) - Unique Evangelists for each platform - Each platform has it's own user base: - Discord: crypto protocols - Twitter: meme-heavy crypto - Twitch: gamers (any crypto?) - YouTube: content producers editorials, tutorials, podcast recasting - etc. - Each platform has it's own breakdowns: - Discord: so many channels, choice paralysis - Twitter: so many opinions, information overload, misinformation - Twitch: competing with gamer culture, lost in the noise - YouTube: competing with pop culture, lost in the garbage - etc. - So, each platform deserves it's own use case strategy: - Discord: internal intimacy, direct address - Twitter: widest cast net, highest vibes - Twitch: potentially the widest exposure, built-in streamer incentives - YouTube: archivability, SEO - etc. #### Work Flow - Should balance the live and documented elements. - Some platforms are tuned/ideal for live engagement. Others are more appropriate for containing the finished broadcast and the live element isn't as important. - Points to a need: - Live broadcast is optimized for audience engagement: ephemeral - Recorded upload is optimized for attracting new visitors: archive - Documentation (text) documents the lineage of topics: Web3 publication - Advertisements for the recorded broadcast: - Updates on community DAO developments: DAO of week - Updates on WarCamp developments: Tales from Behind the Wall or some shit - Open calls to action: recruiting, WarGames, event announcements, etc.