---
# System prepended metadata

title: 'Octant Accelerator: How to Crack Crypto Growth Marketing'
tags: [octant]

---

# Octant Accelerator: How to Crack Crypto Growth Marketing

Emily Lai

October 14, 2024

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How to put strategy together

You are often building a community before you even have a product.

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Audit phase. Where you fit in the market.

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Founder branding is important to get buy-in on the vision. Team building in public gives you initial distribution.

Early stage Lean Startup is not different in crypto. Talk to customers. Do things that do not scale.

Growth is a loop that should have some type of flywheel effect.

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Sequence the message. Do not dump all your childhood drama on the first date.

Create a timeline of how you want to say it and where to build your story.

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Reddit has a really good authority score on Google.

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