# Octant Accelerator: How to Crack Crypto Growth Marketing Emily Lai October 14, 2024 ![image](https://hackmd.io/_uploads/rkcBX25yyx.png) ![image](https://hackmd.io/_uploads/HJhwQh5kke.png) ![image](https://hackmd.io/_uploads/SJatmhq1ke.png) ![image](https://hackmd.io/_uploads/S1dW4n5kyl) --- ![image](https://hackmd.io/_uploads/SyDmPhcyye.png) ![image](https://hackmd.io/_uploads/SJTIInqkJx.png) How to put strategy together You are often building a community before you even have a product. ![image](https://hackmd.io/_uploads/BJLP8n9yJx.png) Audit phase. Where you fit in the market. ![image](https://hackmd.io/_uploads/BJmrv2q11g.png) ![image](https://hackmd.io/_uploads/rJoIw2qJJe.png) ![image](https://hackmd.io/_uploads/rJNuw29y1e.png) ![image](https://hackmd.io/_uploads/BJxW5dhcJJe.png) ![image](https://hackmd.io/_uploads/r1H3u391kl.png) ![image](https://hackmd.io/_uploads/ryYrF2q1yg.png) ![image](https://hackmd.io/_uploads/Skb_Kn51yx.png) ![image](https://hackmd.io/_uploads/S1Tl9ncJyx.png) ![image](https://hackmd.io/_uploads/BkXP525kke.png) ![image](https://hackmd.io/_uploads/SJP39351kx.png) ![image](https://hackmd.io/_uploads/BJ1fo3qkkg.png) ![image](https://hackmd.io/_uploads/rJqzj3cJye.png) ![image](https://hackmd.io/_uploads/SyyLs3c1yg.png) Founder branding is important to get buy-in on the vision. Team building in public gives you initial distribution. Early stage Lean Startup is not different in crypto. Talk to customers. Do things that do not scale. Growth is a loop that should have some type of flywheel effect. ![image](https://hackmd.io/_uploads/SJeSh3ck1g.png) ![image](https://hackmd.io/_uploads/BJLZph5k1e.png) ![image](https://hackmd.io/_uploads/BkdDancyye.png) ![image](https://hackmd.io/_uploads/ryMpp3cJJe.png) ![image](https://hackmd.io/_uploads/SylUC2511g.png) ![image](https://hackmd.io/_uploads/Byh503q1yl.png) ![image](https://hackmd.io/_uploads/ByagJT9yyl.png) ![image](https://hackmd.io/_uploads/ByQiJa9yyg.png) ![image](https://hackmd.io/_uploads/BkO2yp9y1l.png) ![image](https://hackmd.io/_uploads/B14ge6ckJl.png) ![image](https://hackmd.io/_uploads/Hkqmea9kkg.png) Sequence the message. Do not dump all your childhood drama on the first date. Create a timeline of how you want to say it and where to build your story. ![image](https://hackmd.io/_uploads/r18ne69kkg.png) Reddit has a really good authority score on Google. ![image](https://hackmd.io/_uploads/SJ8lZp9kJl.png) ![image](https://hackmd.io/_uploads/rJIP-p9kJx.png)