---
# System prepended metadata

title: 'HPL Strategy: Defining Important Metrics'
tags: [Haus Party Strategy]

---

---
###### tags: `Haus Party Strategy`
---

# HPL Strategy: Defining Important Metrics
April 7, 2022
*Building upon [the previous doc outlining a "WarGames-style" POAP+DAO implementation](https://hackmd.io/@daohaus/By7a5Kd75) to track different kinds of audience metrics.*

#### Overview

- POAPs to onboard to a DAO to increase engagement on the DH UI, Discord, Twitch, etc.
- There are other platforms we might incorporate or switch to - like Twitter Spaces - but what are the pros/cons of this move? How might we generate evidence for the decision?
- We have been discussing general onboarding into the community, but how might we shift towrads a more deliberate/intentional onboarding of certain users by tracking certain quantities/qualities of engagement?


#### Details

- Competitive analysis of different broadcasting methods. 
    - Based on what metrics?
    - How to test? WarGame simulations or by YOLOing it and seeing what happens?
    - Need to gather user personnas for the different platforms:
        - Discord
        - Twitch
        - Twitter
        - YouTube Live
        - Facebook Live (we draw the line?)
        - Livestream (antiquated?)
        - Partnership with [Livepeer!](https://livepeer.org/)
        - [Lens Protocol?](https://lens.dev/)
        - [Jitsi?](https://jitsi.org/blog/live-streaming-with-jitsi-and-youtube/)
- Competitive analysis: inclusion or exclusion?
    - General onboarding? Everyone?
        - Vetting process to curate community
        - Token-gated access: to everything or special access?
    - Look at Bankless, Decrypt, Mirror featured publications, and other Web3 strategies to provide evidence for what we want to do.
- Decide the quality of engagement in relation to the quantity of engagement.
    - To avoid engagement mining, POAP farming, and other degen behaviors (cultural capture).
    - Attendance and retention are poor metrics. 
    - We must shift to qualitative eval of the chat, participation in the DAOs, intentional onboarding to WarCamp, etc.
- Quality assurance might begin with moderation by WarCampers, then move towards automation once we know what we are tracking.

#### Episode Design

- Conflicting motivations:
    - Current idea (of TW) is to throw out as many threads as possible to provide as many choices as possible.
    - Ven has noted that good design amounts to limiting choice to avoid choice paralysis. Calls for a single, narrow question.
    - How might the complexity of the topic be maintained without instilling choice paralysis?
    - How might the community be mobilized and incentivized to track, archive, and contribute to the threads before or after the HPL event?
    - How might we encourage the community to moderate itself? To strengthen the feedback from the DH community to WC?
- Contribution tracking:
    - Discord bots that track member actions
        - Collab.Land?
        - Govrn?
        - SourceCred?
    - Different kinds of engagement for each platform:
        - DAO UI = get folx pilled into the ecosystem, interacting with the contracts
        - Discord: work or pleasure?
        - Twitch group watch parties
        - Twitter space is vibes heavy
        - YouTube is more archival, for interacting with past episodes
    - DAO Engagement
        - Modeled off of the *How to DAO* course: bounties lead folx step by step towards a more detailed understanding of moloch-style DAOs and the unique offerings of the DH framework.
        - Can we intice audience/community to teach each other these flows? What are the positive incentive mechanisms?
            - HAUS token
            - unique NFTs
            - unique Discord roles
            - all of the above: streaming HAUS tokens to unique roles for crowd sourcing the admin tasks
    - A new role: DAOhaus ambassadors/evangelists?

#### Blog

- The quality of the content is increasing.
    - More than notes (as a document) towards substantial stand-along content.
    - Compiles the voices of DH into a unified front: clear lore.
    - Published articles should be indexed:
        - unique website
        - Mirror publication: featured contributor
        - using DAO tooling like the Poster contract
        - into printed matter: collaboration with MetaFactory.
            - This becomes a funnel for IRL/meatspace events.
            - Extension of the analog meme machine: visual art opportunity for the designers. 