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###### tags: `Haus Party Strategy`
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# HPL Strategy: Defining Important Metrics
April 7, 2022
*Building upon [the previous doc outlining a "WarGames-style" POAP+DAO implementation](https://hackmd.io/@daohaus/By7a5Kd75) to track different kinds of audience metrics.*

#### Overview

- POAPs to onboard to a DAO to increase engagement on the DH UI, Discord, Twitch, etc.
- There are other platforms we might incorporate or switch to - like Twitter Spaces - but what are the pros/cons of this move? How might we generate evidence for the decision?
- We have been discussing general onboarding into the community, but how might we shift towrads a more deliberate/intentional onboarding of certain users by tracking certain quantities/qualities of engagement?

#### Details

- Competitive analysis of different broadcasting methods.
- Based on what metrics?
- How to test? WarGame simulations or by YOLOing it and seeing what happens?
- Need to gather user personnas for the different platforms:
- Discord
- Twitch
- Twitter
- YouTube Live
- Facebook Live (we draw the line?)
- Livestream (antiquated?)
- Partnership with [Livepeer!](https://livepeer.org/)
- [Lens Protocol?](https://lens.dev/)
- [Jitsi?](https://jitsi.org/blog/live-streaming-with-jitsi-and-youtube/)
- Competitive analysis: inclusion or exclusion?
- General onboarding? Everyone?
- Vetting process to curate community
- Token-gated access: to everything or special access?
- Look at Bankless, Decrypt, Mirror featured publications, and other Web3 strategies to provide evidence for what we want to do.
- Decide the quality of engagement in relation to the quantity of engagement.
- To avoid engagement mining, POAP farming, and other degen behaviors (cultural capture).
- Attendance and retention are poor metrics.
- We must shift to qualitative eval of the chat, participation in the DAOs, intentional onboarding to WarCamp, etc.
- Quality assurance might begin with moderation by WarCampers, then move towards automation once we know what we are tracking.

#### Episode Design

- Conflicting motivations:
- Current idea (of TW) is to throw out as many threads as possible to provide as many choices as possible.
- Ven has noted that good design amounts to limiting choice to avoid choice paralysis. Calls for a single, narrow question.
- How might the complexity of the topic be maintained without instilling choice paralysis?
- How might the community be mobilized and incentivized to track, archive, and contribute to the threads before or after the HPL event?
- How might we encourage the community to moderate itself? To strengthen the feedback from the DH community to WC?
- Contribution tracking:
- Discord bots that track member actions
- Collab.Land?
- Govrn?
- SourceCred?
- Different kinds of engagement for each platform:
- DAO UI = get folx pilled into the ecosystem, interacting with the contracts
- Discord: work or pleasure?
- Twitch group watch parties
- Twitter space is vibes heavy
- YouTube is more archival, for interacting with past episodes
- DAO Engagement
- Modeled off of the *How to DAO* course: bounties lead folx step by step towards a more detailed understanding of moloch-style DAOs and the unique offerings of the DH framework.
- Can we intice audience/community to teach each other these flows? What are the positive incentive mechanisms?
- HAUS token
- unique NFTs
- unique Discord roles
- all of the above: streaming HAUS tokens to unique roles for crowd sourcing the admin tasks
- A new role: DAOhaus ambassadors/evangelists?

#### Blog

- The quality of the content is increasing.
- More than notes (as a document) towards substantial stand-along content.
- Compiles the voices of DH into a unified front: clear lore.
- Published articles should be indexed:
- unique website
- Mirror publication: featured contributor
- using DAO tooling like the Poster contract
- into printed matter: collaboration with MetaFactory.
- This becomes a funnel for IRL/meatspace events.
- Extension of the analog meme machine: visual art opportunity for the designers.