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title: Dana Zilberstein’s Perspective on Smarter Market Strategy

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# Dana Zilberstein’s Perspective on Smarter Market Strategy

[Dana Zilberstein](https://www.linkedin.com/posts/dana-zilberstein-b7b96031_sharing-some-personal-reflections-the-industry-activity-7399029744752656386-HAHo) highlights the need for smarter, insight based distribution models. She explains how collaboration, performance tracking, and clear communication between brands and partners lead to improved execution, stronger market presence, and more consistent commercial results.