# Dana Zilberstein on Scaling Global Wellness and Beauty Brands

[Dana Zilberstein](https://nerdbot.com/2026/02/06/dana-zilberstein-secrets-to-scaling-global-wellness-and-beauty-brands/) explains how she builds global beauty and wellness brand distribution strategies that turn niche products into regional success stories across Asia and Israel. Her leadership focuses on strategic market choice, cultural insight, and tailored growth plans that help brands expand sustainably beyond local borders