---
# System prepended metadata

title: Button down

---

# Buttondown



## Why DAOs need this 
1. There are many email newsletter solution on the internet today, but, we all want a tool that will give us almost everything we  desire. Decentralized organizations need a software like Buttondown since it enables them to save quality time by automating the process of sending out newsletters to their subscribers.

A tool like Buttondown is usedul for disbursing newsletter, it allows users to paste some Markdown or HTML into the tool and send it to their subscribers with just one click.

2. The tool has a subscriber management functionality that can enable decentralized organizations to keep track of who's reading their outgoing newsletters. The tag functionality can also be used by smart admins to keep track of who's volunteered for upcoming events in the DAO community.

3. DAOs need a tool like Buttondown to maximize their marketing efforts and Increase brand awareness. Social media isn’t the only platform that helps a company’s brand awareness. Collecting email addresses of community members means one thing: they showed a level of interest in your business. With Email marketing, DAOs have the opportunity to increase that interest level, and brand awareness.


## Why is it important for DAOs.

1. As a DAO, you’ll likely write a professional industry newsletter or just sharing links and valuable resources with community members, it's significant to look through your data very often to see what's working and what isn't. Buttondown has a built-in email analytics tool that allows users to examine their subscribers behavior over time so they can send better emails.


2. Buttondown is an important tool for DAOs because it enhances the disbursement of (roadmap updates, upcoming events, DAOs can easily send out marketing material (testimonials, case studies, coupons and limited offers) to their team or community. According to Hubspot survey, it states that 91% of consumers use email. DAOs that uses email marketing server like Buttondown can tap into streams of opportunities since email is huge in the B2B world and currently, it accounts for the most prominent form of communication for 73% of businesses worldwide.