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### Food ecosystem back2basics moments - Investment risks and rewards
long read - everything here is to question and to debate 

trend summary : Organic certificates -> celebrity endorsement -> Creators personal journey -> Community Backed ?

## Ground rules In food ?
* Local production and local consumption
* Industrial scale production of food vs Individual style consumption
    * Gastronomy to grass routes questioning branded-cookie-cutting giants
    * In Industrial scale, customer engagement not possible
    * Industrial scale will dominate local seasonal consumption styles
* Ad based engagement loosing its edge and may become near no effective for some segments
* Community engagement are key - Ultra Hyper Local beyond FB and Insta.
* Open ingredients is like html code in browser
    * Patent to protection -or- Passionate Selection
* Global brands like Strabucks resorting to local trends 'Jenny's Shop'
* Beautiful packing vs reusable packaging
    * Brand Cap Delivery boy - or - 