### Food ecosystem back2basics moments - Investment risks and rewards
long read - everything here is to question and to debate

trend summary : Organic certificates -> celebrity endorsement -> Creators personal journey -> Community Backed ?

## Ground rules In food ?
* Local production and local consumption
* Industrial scale production of food vs Individual style consumption
* Gastronomy to grass routes questioning branded-cookie-cutting giants
* In Industrial scale, customer engagement not possible
* Industrial scale will dominate local seasonal consumption styles
* Ad based engagement loosing its edge and may become near no effective for some segments
* Community engagement are key - Ultra Hyper Local beyond FB and Insta.
* Open ingredients is like html code in browser
* Patent to protection -or- Passionate Selection
* Global brands like Strabucks resorting to local trends 'Jenny's Shop'
* Beautiful packing vs reusable packaging
* Brand Cap Delivery boy - or -