# Grey Software App Collection ###### tags: `App Collection`, `Premium Apps`, `Grey Software` > This is description of the idea Grey Software app collection - Table of Content [ToC] ## :memo: Background One of the Grey software's key objectives is to generate sustainable revenue. As a company the Grey software wants to build high quality softwares with superior services, high quality and lower price. We see an excellent opportunity for managing the business model of all grey softwares collectively with an efficient way. Each software product fail due to an inappropriate or unrealistic business model. A solution to this problem can be an application collection software. In collection App, it is easy to address the business model components for each software collectively. The componest that can be managed are value proposition, customer segments, channels, customer relationships, revenue streams and key activities. ## Problem Statement The Grey Software need to develop a business model that can be used for all the prepared and upcoming prroducts for their sustainability and more specifically, to manage each software revenue. ## Description of the Idea Grey Software App collection is an idea to build a software that includes all the products of Grey software. It can be used for the products marketing, maintenaince and revenue. The collection app will provide the users with basic features access to all the launched products. The user will need to pay for the premium features according to the revenue model. Additionaly, it will manage the relationship between the organization and its customers through feedback, educational sessions and direct help facility. The user will also have a facility to order specific features for itself. ## Revenue Model There are many business model to generate revenue. The most suitable revenu model for collection app can be; * Subscription Model * Freemium Model Subscription business models are based on the idea of selling a product or service to receive monthly or yearly recurring subscription revenue. It helps in collecting recurring revenue for continuing to provide that service or product. It has high gross margins and low marginal cost. Netflix is one of the top company based on subscription model. The subscription model is also called umbrella model, which means providing many features in a single subscription like amazon premium include premium movies, premium music and TV shoes etc. Along with Subscription model, Freemium model will help collectoin software to attract customer by providing product basic features in free. When the customers are satisfied with basic plan. Then, they will be indirectly influenced towards paid features to help themselves with the advance features of the product. Canva graphic design plateform is a good example of Freemium and Subscription business revenue models. There can be two appraoches to membership level such as: * Classic: e.g free access to basic features of all applications in the Grey Software App Collection * Plus: e.g $99 per year $9.99 per month for advance features of all applications in the Grey Software App Collection * Premier: e.g $199 per year $19.99 per month for premium features of all Applications in the Grey Software App Collection or * Classic: e.g free access to basic features of all applications in the Grey Software App Collection * Plus: e.g $99 per year $9.99 per month for 5 sellected Applications in the Grey Software App Collection * Premier: e.g $199 per year $19.99 per month for all Applications in the Grey Software App Collection