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# System prepended metadata

title: 'Salesforce Commerce Cloud: A Complete Guide for Modern E‑Commerce'

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# Salesforce Commerce Cloud: A Complete Guide for Modern E‑Commerce

> **Author:** Codevian Technologies  
> **Category:** Salesforce / eCommerce / Cloud Platforms  
> **Published On:** HackMD

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![Gemini_Generated_Image_rdxjosrdxjosrdxj](https://hackmd.io/_uploads/B13eppO4Ze.png)

## Introduction

In today’s digital-first world, customers expect **personalized, fast, and seamless shopping experiences** across every channel. Traditional eCommerce platforms often fail to meet these growing expectations.

**S[alesforce Commerce Cloud](https://codevian.com/blog/salesforce-commerce-cloud-a-complete-guide/)** is a powerful, cloud-based eCommerce platform designed to help businesses deliver **AI-powered, scalable, and omnichannel commerce experiences** for both B2B and B2C customers.

In this guide, we will explore:

* What Salesforce Commerce Cloud is
* Key features and benefits
* Real-world examples
* Pricing and challenges
* Why businesses partner with **Codevian Technologies**

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## What is Salesforce Commerce Cloud?

**Salesforce Commerce Cloud** is an enterprise-grade eCommerce solution offered by Salesforce that enables businesses to build, manage, and optimize digital storefronts across web, mobile, social, and in-store channels.

Previously known as **Demandware**, Salesforce Commerce Cloud was acquired by Salesforce in 2016 and is now deeply integrated with:

* Salesforce CRM
* Marketing Cloud
* Service Cloud
* Salesforce Einstein AI

This integration allows businesses to deliver a **connected customer journey** from discovery to post-purchase support.

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## Key Components of Salesforce Commerce Cloud

### 1. Salesforce Commerce Cloud B2C

Designed for brands selling directly to consumers.

**Key capabilities:**

* Personalized storefronts
* AI-powered recommendations
* Mobile-first experiences
* Global storefront management

**Example:**
A global fashion brand uses Salesforce Commerce Cloud B2C to manage localized stores for multiple regions with a single backend.

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### 2. Salesforce Commerce Cloud B2B

Built for complex B2B sales workflows.

**Key capabilities:**

* Contract-based pricing
* Bulk ordering
* Account-level purchasing
* ERP and CRM integration

**Example:**
A manufacturing company enables distributors to place bulk orders online using Salesforce Commerce Cloud B2B.

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## Core Features of Salesforce Commerce Cloud

### AI-Powered Personalization (Einstein AI)

Salesforce Einstein AI analyzes customer behavior to deliver:

* Smart product recommendations
* Intelligent search results
* Predictive merchandising

This improves conversion rates and average order value.

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### Omnichannel Commerce

Salesforce Commerce Cloud supports seamless experiences across:

* Web
* Mobile apps
* Social platforms
* Physical stores

Customers can start and complete purchases across different channels.

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### Cloud Scalability

Built on a cloud-native architecture, Salesforce Commerce Cloud automatically scales during:

* Flash sales
* Festival campaigns
* High-traffic events

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### Order Management

Salesforce Commerce Cloud Order Management enables:

* Real-time inventory visibility
* Buy Online Pickup In-Store (BOPIS)
* Flexible fulfillment options
* Easy returns and exchanges

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## Benefits of Salesforce Commerce Cloud

* Faster time to market
* Enterprise-grade security
* Seamless Salesforce ecosystem integration
* Data-driven insights
* High performance and reliability

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## Real-World Brands Using Salesforce Commerce Cloud

Global brands that use Salesforce Commerce Cloud include:

* Adidas
* Puma
* L’Oréal
* Coca-Cola
* Lenovo

**Use Case Example:**
A sportswear brand used Einstein AI to personalize product recommendations during seasonal sales, significantly increasing online revenue.

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## Salesforce Commerce Cloud Pricing

Salesforce Commerce Cloud follows a **revenue-based pricing model**.

Businesses pay a percentage of their **Gross Merchandise Value (GMV)** rather than a fixed license fee.

Pricing depends on:

* Business size
* Features required
* Customization and integrations

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## Challenges of Salesforce Commerce Cloud

* Higher initial implementation cost
* Requires certified Salesforce developers
* Complex customization for advanced use cases

These challenges can be addressed by working with an experienced partner.

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## Why Choose Codevian Technologies?

**Codevian Technologies** is a trusted Salesforce and digital transformation partner delivering scalable eCommerce solutions.

**What we offer:**

* Salesforce Commerce Cloud implementation
* B2B & B2C customization
* CRM, ERP, and payment gateway integrations
* Performance optimization and support

**Client Example:**
Codevian Technologies helped a retail brand migrate from a legacy platform to Salesforce Commerce Cloud, improving speed, personalization, and conversion rates.

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## Salesforce Commerce Cloud vs Traditional Platforms

| Feature            | Salesforce Commerce Cloud | Traditional Platforms |
| ------------------ | ------------------------- | --------------------- |
| Cloud Scalability  | High                      | Limited               |
| AI Personalization | Built-in                  | Add-ons               |
| Omnichannel        | Native                    | Complex               |
| CRM Integration    | Seamless                  | Manual                |

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## Future of Salesforce Commerce Cloud

[Salesforce Commerce Cloud](https://codevian.com/blog/salesforce-commerce-cloud-a-complete-guide/) is evolving towards:

* Headless and composable commerce
* Deeper AI and Data Cloud integration
* Advanced personalization
* Unified customer data platforms

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## Conclusion

Salesforce Commerce Cloud is a future-ready eCommerce platform that empowers businesses to deliver intelligent, personalized, and scalable digital commerce experiences.

By partnering with **[Codevian Technologies](https://codevian.com/)**, organizations can unlock the full potential of Salesforce Commerce Cloud and build eCommerce solutions that scale with their growth.

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### 🚀 Need help implementing Salesforce Commerce Cloud?

Partner with **[Codevian Technologies](https://codevian.com/)** to build secure, scalable, and AI-powered eCommerce solutions tailored to your business goals.

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*Published by Codevian Technologies | Salesforce Commerce Cloud Experts*
