# Social media Strategy

## CodeRefinery Retreat 2024

Social Media Strategy -> A plan that outline your social media goals, the tactics used to achieve them and metrics tracked to measure performance. (Definition from : Digital Marketing Institute)

### Do we have a social media strategy for CR?
- https://coderefinery.github.io/manuals/outreach/

- How can we make it happen?

### Why do we need a social media strategy? Do we have goals?

- To reach a wider audience
- to whom are we targeting
- Students
- possible future CR Teachers
- university teachers, who then steer students to us
- To establish CR brand beyond nordic
- To build an engaged community
- let the world know about the good work we do
- we don't need a complicated one and we don't need to use all platforms
- It seeeems to be possible to post in multiple some at once + schedule posts with eg.
- https://www.socialchamp.io/blog/post-to-all-social-media-at-once/
- https://go.loomly.com/schedule-social-media-posts/
- https://blog.hootsuite.com/post-to-all-social-media-at-once/

### Which social media platforms are we using now?

- linkedin (started in 2023, 190 followers)
- fosstodon (260 followers)
- YouTube
- X:
- Stephan will take charge for about 2 months to get more engagement/build audience as a period to see if that can be sustained.
- chat apps/zulip ?
- Should we try more platforms? g+
- How often are we posting on social media

### SMART Goals (Specific, Measurable, Attainable, Relevant & Time-based)

- We need CR ambassodors
- frequent actions on social media (not limited to the workshops)
- video/visual content
- outreach/publicity/webinars
- tagging
- user generated content campaigns
- behind the scene contents
-

### Discussion points

### Action points
- Continue with X account
- If you get a good idea of a post, write it in
- Videos: https://hackmd.io/@coderefinery/cr-videos
- tweets/toots:
- more frequent posts on linkedin (Dhanya)
- rename "tweet-toot-suggestions" stream to "social-media-suggestions"
- from there we repost to social media
- teaser video for upcoming workshop (Dhanya)
- more webinars
- visual content

### Example stratergy

:::info

Overall Objective: Establish a powerful online presence to communicate the vision, projects, and benefits of CodeRefinery while promoting interaction with our target audience.

Platform Selection:
1. Twitter: Updates on new projects, announcements, workshop details, and shared relevant content.
2. LinkedIn: For professional news, job postings, collaborations and shared relevant content.
3. GitHub: Sharing open source projects, involving the coding community and providing all needed resources.
4. Blog/Website: In-depth articles, updates, tutorials, and project details.

1. Content Creation:
- Sharing updates about CodeRefinery services, upcoming workshops, and projects.
- Creating blog articles on the website related to open source projects, programming tips and tricks, benefits of CodeRefinery workshops etc.
- A regular Q&A series on Twitter, engaging with the followers answering their queries and concerns.
- Sharing relevant content from other similar platforms providing value and building relationships.
- Spotlight employee stories, achievements, a "day in the life" posts to showcase the CodeRefinery team.

2. Engagement:
- Reaching out to followers, responding to their comments or messages.
- Using appropriate hashtags on Twitter to reach a wider audience.
- Networking with similar organizations or influencers on LinkedIn.

3. Promotion:
- Hosting online webinars or workshops and promoting them across all platforms.
- Creating unique hashtags for each significant event or project.
- Collaborating with other businesses or influencers.

4. Monitoring:
- Regular checking of the social media analytics to track follower growth, engagement rate, the success of different posts.
- Monitor the overall sentiment towards CodeRefinery.

5. Plan:
- Posting at least three times a week on Twitter and LinkedIn.
- One blog post per week on the website.
- Regularly updating GitHub with new projects and helpful resources.

The goal is to build a community around our shared interest in high-quality coding. This would be done with consistent, engaging content, and responding to people who interact with our posts. By promoting CodeRefinery workshops, projects, and resources, we aim to not only increase our reach but also to establish the organization as a thought leader and go-to resource in the coding community.
:::

Social media post:
> We talked about social media strtegy. Most of us aren't major social media people, but we'd like to try to be more engaging. Can we share our tips and tricks more widely?``