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tags: Dystopia Labs, Mystic Whales
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# Dystopia Labs

:::info
- CRM target list
- Delivery process to DAOs
- Team budget allocation
:::

1. List of DAOs to raise from
2. Email intro Dystopia to DAO leads

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## Todo list

- DM intro template
- communication cadence
- respond to people

## To ask the team
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- how many meetings do you have capacity for in a week?
-

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## List of DAOs

MetisDAO
AngelDAO
dxDAO
ColoraDAO
POAP
Pickle Finance
Metacartel Ventures
Fission Capital
Senary Ventures
BadgerDAO
Whale Street
YAP DAO
MetaCartel Ecosystem (DM Peter for that list)
Midsummer DAO - Mia (LaunchHouse), Vivian

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Team

Helmass 4000 DAI

Sydney 2000 DAI

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Token contract
https://github.com/Dystopia-Labs/contracts/blob/main/TECHNICAL_OVERVIEW.md

so right now we have: 1inch, UMA, Figment, Mask, Harmony, Ellipti, and Blockstack

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### Background

Ran 12 virtual summmits
Profitable, start buliding a product

Eventually was going to build event ticketing

$750K pre-seed - no token, with no evaluation cap and never set an evaluation, mostly Web3 Founders/Speaker list, POAP, 1inch, Cap Table, DL CCorp, SAFE

Option to doing it, ensure that it's not a raise, social token selling for services.

Our community: Strangers that refer/do stuff

How will we be doing the tokens

Two token Strucutres (Dual Token Model)

B2B; 3 year lock-up, no secondary is formed,
B2C; community airdrop, a liquidity mining program will

1. Social Token - token gating for B2B (Similar to FWB)
- go to accredited B2B (>$1M), @ $250K gives 12 conferences per year, 36 conf total (3yrs lock up period in smart contact), $0.04 (somewhat historically similar to Utility Token)

- 40% of supply set for B2B deals, first 10% for the supply

2. TBD - Builiding a product for governance (scope woulde exclude this)

As event organizers, they own their distribution channels, and their token price

Eventually token gate to B2C

### Objectives

Worry about securities violations

1. Only selling to institutionals investors initially (only supply is illquid), tokenize at bottom of the market, ride the wave in next bull - liquidity stability, protect
- going back to your captable, so new allocations
- Net new Instutiional Customers

2. Considering DAO? Law firm suggested no, because red flag for SEC - tokenize and then do it properly - consider WY legal ?

- create liquidity backstop

### Goals

idealized timeline:

Token Timeline:

- reach out to their community and do the same lock-up, and adopt the same sale structure, injecting more liquidity and token prices go up
- not taking % of event organizer coming in, upside token price

BD/Partnership/Community:
Intention: B2B sales, onboard event managers, and scale decentralized

- unknown, what is the length of sales cycle? (TBD)
- set aside 40% of token treasury

### Scope

- being able to close $4M locked up w/in 3 months by EOM Dec
- onboarding 16 accounts
- token has flexability (hard to predict)
- 6 week scope / close 3 sales per week (yayayayay 2 Softies so far)

Support look like?
1. B2B DAO intros for B2B sales: community groups, Dystopia Labs has corporate
2. Optimizing Sales funnel/cycle structure
3. Legal, token regulation navigation: At odds with law firms (lawyer wants to structure as security sales) LaoDAO, WY lawyer, etc, access to case studies and intro to others have done, feel comfortable
- Do we need an onchain agreement? How do we structure, how do we move forward? This is not suppose to be a securities Token bond, onchain legal option?
- Ex: 1inch you must sign that you are not based in the US
- onchain that B2B is accredited/institutional purchaser

Considerations:
1. BD pipeline
2. Token Sales potential

Week 1: Onboarding and Initial Strategy Assessment
Dystopia Labs shares relevant information for Mystic Whales to map out BD Funnel proposal
Consistent communication for any additional, missing, and follow-up information

Week 2: Incentive Creation vertically for roles, horizontally across roles
Drafting BD funnel proposal
Outreach to internal customers to approve or counter strategic direction

Week 4: Onboard DAOs
Managing existing and building net-new accounts
Create logistics and foundation to properly catch new accounts

Week 6: Close current active users
Distributing bandwidth constraints
Delegating account owners

Week 8: Token Regulation Navigation
Deliver process for review
Implement token regulation needs

## Future Considerations
Bottom of market

1. B2C: Do community airdrop as DAO members, do full sponsorship access (speaker slots, branding)

### Out of Scope

TBD - Builiding a product for governance
POAP Design
Token Economics Design
Techncial engineering
$4M target

## Milestones/Timeline
B2B Sales funnel design
Sales Outreach
Token Regulation Design

## Project Exit
1. token legal strucutre
2. B2B sales framework
3. DAO pipeline onboard (# of intros)

Financial resources
$39,000 per month at 2 months
- $10,000 to B2B Sales funnel design
- $12,000 to Sales Outreach
- $17,000 to Token Regulation Design

Payment options open for discussion (ETH / DAI)
- An option is to be left open for token based completion bonus on governance tokens if scope is changed
- ETH price will be established at the beginning of each monthly pay period

Non financial resources
- Design, development and native community DAO leads from Polygon DAO are available for assistance

**
Token design is later timeline closer to airdrop timeline, scope may be 6 weeks - 12 weeks
Potential extension/redrafting - token desing, etc

## Key Stakeholders

## Constraints/Assumptions/Risks/Dpendencies

- unknown, what is the length of sales cycle?
- corporate holiday timelines
- challenges community managers are less sticky

Good:
- know the speakers wells

## Payments

- in USDC/Native Social Token (12 conferences, events?, no liquidity)
how will Mystic Whales utilize this?

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# Review

Lock ups for community, B2B community
DAO, can distribute

tokens with DAO spun up
client want to buy services
% too high, tokens are given when ready to DAO (1-2 years)

Commission-Based tokens, Broker/Dealer license, if we lock up 100K tokens 80% matching

Potential:
Retroactive
1. Internally are we taking on projects that have longer time horizon

Preference:
Token flat base higher,
Fiat lower, concerns: DAOs longer sales cycles, does not need a lot of time

10K - 15K across two months

what happens afterwards, need help with DAO navigation, who to poke, how to poke.

Range estimate to close a DAO, then plan from there, 6 weeks, bandwidth constraints of revisiting them, navigating DAOs

Next Steps:
1. 10K - 15K for 6 weeks
2. Retroactively grant a certain percentage of tokens, tokens have a time horizon of 1-2 years

Aka are we willing to take this project on for 10K - 15K?
Taking on this client is essentially a politically move, do we want to work with them? Does 7K go back into the treasury or do we put 11K into the treasury and have that 11K be allocated for a larger APY?