---
# System prepended metadata

title: Liquality Community Design V1
tags: [Liquality]

---

---
tags: Liquality
---

# Liquality Community Design V1

```
Author: Frothy
09/21/2021
```

:::danger
Need: create defi products to attract liquidity to wallets, onboard volume of community 
:::

### Process

Re-engagement and Acquisition 

| Goal          | Metric               |
| ----------------- |:----------------------- |
| Community satisfaction through community experiences| Establish customer lifetime value (CLV)   |
| Funnel through a pipeline | Conversion Rate %| 
| Retention | # of engagement    |

### Want Created: 

**Community Action**

Liquality - The wallet that is accessible for everyone, across chains, among all tokens. Liquality is on track to provide a multi-coin defi bridge for BTC. Liquality allows for token swapping within the wallet, rather having to toggle between many browsers and using Uniswap or Quickswap. 

Through community design, Frothy will uncover what initaitives will drive Liquality adoption. For a wallet's sustainability, we will target initatives that allows for a high volume of liqudity and money movement. 

## Where Are We Starting

- retail traders
- institutional trading
- integration partners include: Near, Polygon, 1inch

## Where do we want users to go? 

- Option 1: Web3 builders
- Options 2: NFT collectors
- Option 3: Liquidity providers/participants

## How do we get there? 

- Incentivize to help each other
- Moving them along the "commitment curve"
- identify and collect all the partcipants who have attended "hook" liquidty event

```
Hook liquidty event:
"participate in a token sale or liquidity pool event"
```

![](https://i.imgur.com/D9YeZab.png)

Move Liquality's active members into Power Members

![](https://i.imgur.com/XE2xNfn.png)

Engage existing active members to increase volume of transacitons.

---


**Community Thesis V1**

**Incentive**: Ease of transaction and defi bridge

**Purpose**: Accessible wallet

**Gather**: Conduct liquidity events together


---

## Proposal

1. Increase activity and trade volume of current users
2. Create pipeline and retaining wall of new liquidity participants

:::success
Identify large liquidity events and onboard/engage
:::

Ideas:
- onboarding DAOs
- Rewards for acquisition
- consumers flow through the wallet
- B2B play, need an institutional community
- "hook" liquidity event

--- 

Design Question: **HOW CAN Liquality Wallet BE THE CHOICE OF DEFI WALLETS?** 

- ***Community-first UX Design Sprint*:** 
* Recruit, interview + deliver UX research into current and potential liqudity participants
* Synthesize findings and lay out community strategy
* Community Strategy ⇒ de-risk the launch
- **Community Strategy** 
⇒ community distribution channels 
⇒ partnerships 
⇒ relationship building + cultivation
⇒ new wallet market opportunities
- **Metaverse Vibe:** 
Community froth for distribution through online events / twitter spaces / discord jams
Strong metaverse presence + viral memes across main metaverse channels.
- **Memetic Desire around liquidity events**
Identify the moat to create
Get into the subculture of traders and know how their behavior is influenced by their fellow sub-group community 
Creating the right context + conditions for wallet social signaling to take off

- **First users Contribution Flywheel**
How to incentivize early community to be natural ambassadors + ecosystem allies of Liquality? How to create 100 true Liquality fans in the first 30 days?
Find ways to enable collective co-creation of Liquidity events and iterate on community feedback. 

- **Focus on the *fingerspitzengefühl (that 'fingertip feeling')***
Know what differentiates the different collectable personas, how they're thinking, behaving and know what will light them up. 
Execute content that taps in precisely to the crypto culture that Liquality wants to appeal to.

--- 
### Initial Timeline

**Kick-off: October 05, 2021**

Week 1: Onboarding and Initial Strategy Assessment 
Liquality shares relevant information for Frothy to map out wallet proposal
Consistent communication for any additional, missing, and follow-up information

Week 2: Incentive Creation vertically for roles, horizontally across roles
Drafting liquidity proposal
Outreach to internal customers to approve or counter strategic direction

Week 3: Create logistics
Managing existing and building net-new assets and programming
Collaborating with the marketing team on a shared message

Week 4: Outreach to current Lead liquidity providers
Distributing bandwidth constraints
Delegating program owners 

Week 5: Onboarding roles with objectives and metrics
Scheduling deliverables and assigning points-of-contact
Fixing and preventing churn in the user journey 

Week 6: Launch logistics and announcements
Directing distribution channels to orbit



---

### Next Steps

- Meeting with Liquality for Proposal review
- Submit budget 
- Start onboarding and knowledge download

---

## Review and Decision:

