---
# System prepended metadata

title: MintyDAO - Community Design V2
tags: [' Proposal', MintyDAO]

---

---
tags: MintyDAO, Proposal
---

# MintyDAO - Community Design V2
---


```
Author: Frothy
08/2021
```

:::danger
Ask: "What kind of community design will foster a culture"
:::

### Deliverable

- 6 weeks
- Design and execute engagement program for MintyDAO members
- Design retention, a retaining wall to minimize drop-off

--- 

Design Question: **HOW CAN MINTYDAO BE THE ANGELIST OF COLLECTOR DAOS?** 

- ***Community-first UX Design Sprint*:** 
* Recruit, interview + deliver UX research into the subculture of collectors : what differentiates a Pokemon TCG collector vs car collector? 
* Synthesize findings and lay out community strategy
* Community Strategy ⇒ de-risk the launch
- **Community Strategy** 
⇒ community distribution channels 
⇒ content creation
⇒ partnerships 
⇒ relationship building + cultivation
⇒ new wallet market opportunities
- **Metaverse Vibe:** 
Community froth for distribution through online events / twitter spaces / discord jams
Strong metaverse presence + viral memes across main metaverse channels.
- **Memetic Desire around MintyDAO**
Identify the moat to create
Get into the subculture of collectors and know how their behavior is influenced by their fellow sub-group community 
Enlist the most culturally relevant collector influencers to advocate for MintyDAO. 
Creating the right context + conditions for Tally social signaling to take off

- **First MintyDAO users Contribution Flywheel**
How to incentivize early community to be natural ambassadors + ecosystem allies of MintyDAO? How to create 100 true Minty fans in the first 30 days?
Find ways to enable collective co-creation of MintyDAO and iterate on community feedback. Mobilize community to feel deeply rooted inthe development of MintyDAO

- **Focus on the *fingerspitzengefühl (that 'fingertip feeling')***
Know what differentiates the different collectable personas, how they're thinking, behaving and know what will light them up. 
Execute content that taps in precisely to the crypto culture that MintyDAO wants to appeal to.



---




## How do we get there? 

- Incentivize to help each other
- Moving them along the "commitment curve"
- identify and collect all the partcipants who have attended "hook" workshops

```
Hook Workshops:
"How to catorgorize/collect XYC"
```

![](https://i.imgur.com/D9YeZab.png)

Move MintyDAO's Passive members into Active Members

![](https://i.imgur.com/XE2xNfn.png)

Convert Discord lurkers into activity creators

---

**Community**

**Incentive**: Recognition, validating hobby

**Purpose**: Sharing each other your collections

**Gather**: Cohort (collectors), Show and Tell, Box Drops


---

## Proposal



**Timeline:**

**Kick-off: September 01, 2021**

Week 1: Onboarding and Initial Strategy Assessment 
MintDAO shares relevant information for Frothy to map out Collectors orbit proposal
Consistent communication for any additional, missing, and follow-up information

Week 2: Incentive Creation vertically for roles, horizontally across roles
Drafting collectors orbit proposal
Outreach to internal customers to approve or counter strategic direction

Week 3: Create logistics, collector kits
Managing existing and building net-new assets and programming
Collaborating with the marketing team on a shared message

Week 4: Outreach to current Lead community members
Distributing bandwidth constraints
Delegating program owners 

Week 5: Onboarding roles with objectives and metrics
Scheduling deliverables and assigning points-of-contact
Fixing and preventing churn in the user journey 

Week 6: Launch logistics and announcements
Directing distribution channels to orbit


# Budget
Payment Option: Flat fee paid 37,000 DAI (80% in DAI, 20% in TOKEN accepted) + one time 10K (TOKEN)


## Review and Decision:




