---
# System prepended metadata

title: Stacks / Clarity Universe - Education OnRamp V2
tags: [Stacks]

---

---
tags: Stacks
---

# Stacks / Clarity Universe - Education OnRamp V2
---


```
08/2021
```

:::danger
Ask: "Strategy for Student Onboarding"
:::

### Focus

In the funnel, move "crypto curious" developers into "blockchain developers" learning to Clarity Universe

Contribution

| Goal          | Metric               |
| ----------------- |:----------------------- |
| Acquire new students| Convert existing Followers into students success rate   |
| Create a pipeline | # of Qualified Leads, Set conversion rate   | 
| Retention | How students invite back into the loop    |

### Deliverables
1. Attraction: bring students into program
2. Retention: minimize churn, incentive to come back

---

## How do we get there? 

- Incentivization design
- Moving them along the "commitment curve"
- identify and collect all the partcipants who have attended "hook" workshops

```
Hook Workshops:
"How to build applications for BTC workshop"
"Top Developer Recognition"
```

![](https://i.imgur.com/D9YeZab.png)

Move Stack's Passive members into Active Members

![](https://i.imgur.com/XE2xNfn.png)

Convert resource consumers into students

---

**Community**

**Incentive**: Recognition, New Job potential

**Purpose**: Becoming a "BTC Developer"

**Gather**: Cohort (students), Slack (as a place to "work"?) vs Discord, Notion, Demo Days


---

## Proposal

Promote BTC Developer "identity" and showcase their builds

**Timeline:**

**Kick-off: August 27, 2021**

Week 1: Metrics Onboarding and Initial Strategy Assessment 

Week 2: Retention Creation in funnel

Week 3: Drafting student funnel proposal

Week 4: Revision requests

Week 5: Iterations

Week 6: Deliver to current program

Week 7+: Move into attraction phase



# Budget
Payment Option: Flat fee paid monthly 12,000 DAI paid in STX

## Review and Decision:
