--- tags: Stacks --- # Stacks / Clarity Universe - Education OnRamp V2 --- ``` 08/2021 ``` :::danger Ask: "Strategy for Student Onboarding" ::: ### Focus In the funnel, move "crypto curious" developers into "blockchain developers" learning to Clarity Universe Contribution | Goal | Metric | | ----------------- |:----------------------- | | Acquire new students| Convert existing Followers into students success rate | | Create a pipeline | # of Qualified Leads, Set conversion rate | | Retention | How students invite back into the loop | ### Deliverables 1. Attraction: bring students into program 2. Retention: minimize churn, incentive to come back --- ## How do we get there? - Incentivization design - Moving them along the "commitment curve" - identify and collect all the partcipants who have attended "hook" workshops ``` Hook Workshops: "How to build applications for BTC workshop" "Top Developer Recognition" ``` ![](https://i.imgur.com/D9YeZab.png) Move Stack's Passive members into Active Members ![](https://i.imgur.com/XE2xNfn.png) Convert resource consumers into students --- **Community** **Incentive**: Recognition, New Job potential **Purpose**: Becoming a "BTC Developer" **Gather**: Cohort (students), Slack (as a place to "work"?) vs Discord, Notion, Demo Days --- ## Proposal Promote BTC Developer "identity" and showcase their builds **Timeline:** **Kick-off: August 27, 2021** Week 1: Metrics Onboarding and Initial Strategy Assessment Week 2: Retention Creation in funnel Week 3: Drafting student funnel proposal Week 4: Revision requests Week 5: Iterations Week 6: Deliver to current program Week 7+: Move into attraction phase # Budget Payment Option: Flat fee paid monthly 12,000 DAI paid in STX ## Review and Decision: