---
# System prepended metadata

title: RLY Ecosystem DAO
tags: [superlayer]

---

---
tags: superlayer
---

# RLY Ecosystem DAO



## Background

:::info

RLY Ecosystem DAO is looking for a DAO lead, Frothy is a web3 community designer. 
:::

![](https://i.imgur.com/BSyoTjw.png)

Project Summary: [Link](https://forum.rally.io/t/upcoming-proposal-rly-ecosystem-dao-structure/1300/5)



**Why Frothy**
[Frothy](https://frothy.mirror.xyz/6sJGd96nGgV0pT8ChErJ5q1xZ1o0wUL0_Ks_vQEFLE4) are crypto-native community designers who creates community funnels for onboarding and retaining engagement.  The Frothy team first began as the founding community strategy team for ConsenSys' token sales of 2018. Worked directly with Joe Lubin, the co-creator of Ethereum. 

Frothy's dedication to client relationships is reinforced by:

1. Reputation - all past, current and future relationships all ride on reputation in the crypto space.
2. Accountability - roster of client work reflects our ability to continue working with incredible teams.

**Community Design**
Tech Companies: Blockdaemon, Ripple, Polkadot, 0x, The Graph, MetaCartel, Microsoft, Google, ConsenSys, 01 Labs (Mina + Snarky) , etc.


**Client Deliverables Anonymized:**
- Delivered leading strategy on developer outreach to a community of 300,000 devs
- Launched twitter meme campaign for female-focussed DAO that raised $38K in $1 micro donations in 2 months for web3 project grants
- Built 5 developer funnels, grew active members to 25K within first 3mo through strategic engagements 
- Launched 3 global community programs
- Improved awareness metrics by 466%, increased engagement by 283%
- Raised $1.5M liquidity pool in 7 days (linked to prominent DAO in ETH ecosystem)


## Objectives

1. Lead DAO operations to enable community engagement
2. Foster an organic, rich community-driven ecosystem of developers, creators, businesses, and service providers for the $RLY Network ecosystem
3. Onboard New Users
4. Right-sizing Governance

## Scope
In the proposal, we’re thinking there’s 7 “reviewers” and 1 lead that drive the selection, review and approval of grants. The lead would also take charge in getting us set up on the right platform, on-boarding the reviewers, setting up any needed infrastructure or policies, and driving engagement with the community.

**Deliverables:**
1. Infrastructure for Economic Distribution
2. Structure and scale infrastructure
3. Timeline to launch
4. Design Participation Incentives
5. Onboarding reviewers

## Timeline

Example Timeline
Week 1: Onboarding and Initial Strategy Assessment 
SuperLayer shares relevant information for Sydney to map out proposal
Consistent communication for any additional, missing, and follow-up information

Week 2: Incentive Creation vertically for grantees
Drafting grantee acquisition proposal
Outreach to internal customers to approve or counter strategic direction

Week 4: Create logistics, grant distribution
Managing existing and building net-new assets and programming
Collaborating with the marketing team on a shared message

Week 6: Outreach to current Lead community members
Distributing bandwidth constraints
Delegating program owners 

Week 8: Onboarding roles with objectives and metrics
Scheduling deliverables and assigning points-of-contact
Fixing and preventing churn in the user journey 

Week 12: Launch logistics and announcements
Directing grants distribution channels to orbit

## Out of Scope
Hiring a Discord or forms manager

## Project Exit
Implement structure to bring in DAO Lead
1. Option 1: **Rotational community nominations** - every 2 semesters a new leader is chosen, announced, celebrated, onboarded
2. Option 2: Training platform where they go through

## Key Stakeholders
RLY Ecosystem DAO members
Superlayer Team

## Budget
$4500 RLY / month base
2 month minimum

```
Budget request is now in RLY instead of DAI
```


---

Notes

- Lead will also drive which team will get grants
- Backend
- Peace of mind is Sydney the Lead

---

## Next Steps


A good candidate as a reviewer
- bring in from their channels their builders
- looking for 7 reviewers, asap
- where to put on stack rank?

Want a mix of builders




Take the clay, and mold it
- improvements in ops
- first week of Dec, the 7 reviewers, propose them and here are tweeks, put on snap shot


Thesis: Onboard another DAO or grants
Operations
Have overlaps of boards and frat

**People:**
Yalor Mewn
Cassidoo
Dave Fonteno
Mahoney
Jamie from LaunchHouse


## Request
1. improve workflow of Ecosystems grants DAO

2. Best practices, who responsible for what
setting up daohaus, gnosis safe, figuring out, approved snap shot to bring this onto daohaus, take $20M select the right platform, who are all the holders of the multi-sigs, those 
Move from strategy to 

3. Reviewers
Up to me, 30 mins to go through each project


4. Grants 

$12M USDC across 1 year
$1M per year 

20M Rally
$2M USDC 

These are first grant from association
Deploy 20M rally + 2M USDC 

how many grants, how do we want to cut the pie? 
Grant composition


1. Get first grant out


---

1. SuperLayer funds the ecosystem dao
2. Contract for hourly
PR, how do we get SuperLayer to matter more, give up to 100M ROI to KYC user, big contest and push, and get names out

how to get Garry V followers

How do we solve: how do we do PR better
Where do we think? Volume, what approach will resonate with which subset?


