---
tags: Rally, RLY
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# Rally Ecosystem DAO

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# Strategy

Business Model Canvas for the DAO
https://www.figma.com/file/wu019ezk7lFJUjwF1BcJQo/RLY-DAO-Canvas?node-id=0%3A1

# DAO Governance

## Controller

DESCRIBE THE DAO’S GOALS AS EXPLICITLY AS POSSIBLE:
- create the utility token
- Assembly
- Adoption curve of metaverse and focus on the player experience
- Invest in new ecosystems
- Create new tool sets over time

WHICH DECISIONS/SYSTEMS CAN THE DAO CONTROL?:
- new verticals that we are investing in
- how much should we put into a vertical
- in-game rewards, AUM treasury management and reward distribution
- what tools we are building (eventually)
- individual councils within each game

WHAT PROBLEM DO YOU SEEK TO SOLVE BY DEPLOYING AS A DAO?
- gamefi regulations
- access to high expensive land properties
- value added, and onboard web2 become web3 gamers

HOW WOULD THE WORLD/ECOSYSTEM/YOUR PROJECT CHANGE IF THIS DAO IS SUCCESSFUL?

1. web3 fingerprint/passport for gamers
2. lower entry to play game

The # amount of roles in your DAO?
Introducing levels - introduced by Player Assemblies
:star: how to transition into DAO roles

MXP - own a lot of the social roles and earn as MXP
Use MXP to unlock skill tree

WHAT FUNCTIONALITIES ARE NEEDED TO ACHIEVE IT?
- the incentive to migrate from UX platform into the DAO
- the land assets, if I have more governance vote

Soul Bound Community vs DAO community

Does not want price blockers, you can't
## Community

WHAT IS THE PROJECT’S BACKSTORY?
COMMUNICATION PLATFORMS:
COMMUNITY’S RHYTHMS AND RITUALS:

TOP 3 EXPECTED PRINCIPLES OF THIS ORGANIZATION:
WHO IS RESPONSIBLE?

MEMBER JOURNEY:
1) Describe the Onboarding.
How do new users catch up?

2) How to retain engagement?
How to keep users developing?

3) How does a user leave?

## Governance

KEY PERFORMANCE INDICATORS:
Desired Quantitative Output

CAPS AND GLOBAL CONSTRAINTS:

COMMON PROPOSALS:
CRITICAL PROPOSALS:
LEGAL STRATEGY:
DOUBTS AND CONCERNS ON THE PARAMETERS:

## Stakeholder Analysis
FROM THE USERS’ POINT OF VIEW, WHAT IS THE DAO’S PRIMARY OBJECTIVE?

WHAT CONNECTS YOUR DIFFERENT USER PERSONAS?

HOW DO USERS COORDINATE STRATEGY, PLANNING AND DIRECTION?

HOW CAN USERS LEVERAGE PARTICIPATION FOR INDIVIDUAL BENEFIT?

User Persona 1
User Persona 2
User Persona 3

DESCRIBE YOUR USER PERSONAS: 1, 2, 3

## Actors

DAO DESIRED FUNCTIONS:
Priority 1 - describe
Priority 2 - describe
Priority 3 - describe

IDEAL PROPOSAL TYPES (BRAINSTORM):

Actors
DAO DESIRED FUNCTIONS:
Priority?
ASSET MANAGEMENT COLLABORATION CURATION
MARKET PLACE
BUDGET & FUNDING:

WHO ARE THE FUNDERS? WHY?

INITIAL REPUTATION DISTRIBUTION MAP
Who holds Reputation in your organization? Other Orgs? Individuals? How much?

## 1. Strategic Direction

**Previously Q1-Q2**
- Sydney was brought in to launch the DAO onchain and coordinate Reviewers
- RLY DAO was set-up prior to Rally Network Association
- Recruited Reviewers for the soul purpose of Reviewing Grants but did not have the DAO business set in place

**Pivot: What needs to happen next**
- RLY DAO to pause reviewing projects
- Reviewers themsleves can decide to
- 1. build out the DAO business and review** marketing initiatives
- 2. be invited back to review projects once that pipeline is created
- DAO focused on GTM, marketing and strategy for building out the DAO business

**Marketing Contributions:**
1. Strategic partnerships (Twitter Spaces, co-branding)
2. Conferences
3. Brand Development

North Star: RLY DAO focused on bringing RNA to masses

Upcoming:
- Conferences: NFT NYC, Solana Breakpoint, (Austin?)
- Partnerships: Can we? --> The Graph, Collider VC, Lightspeed, existing reviewers, Solana DAOs, etc

Strategy for Reviewers:
- creating that grant "investment" thesis
- what is that dydx or illuvium

## 2. Membership
- Has budget for 2-3 core contributors


Level 1 - Participates perodically
Level 2 - Reviewers, consisten contributions in working groups
Level 3 - Trusted contributor owning certain working groups
Level 4 - Strategy, Operations, GTM, Principals

Currently looking for: contributors on GTM Strategy, Marketing Strategy

## Next Steps:
- Share on Forums
- Share with RNA
- Contributor recruiting
- meet with RNA: Why Rally Network instead of Solana vs Ethereum vs Polygon
- how do we get onboarded
- Review the whitepaper
- token economies made easy: social tokens, gaming, NFT, loyalty rewards

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# Marketing

08/25/2022

Joyride

- MCON Update

**Naming**
- Carnvial
- x Somewhere Street
- WYA - Where You At?

WYA is most commonly preferred but online handles not available. Somewhere Street has similar vibes and sws.com and sws.xyz is available for cheap.

So we might have WYA as the sub-brand or event series that Somewhere Street hosts
https://dan.com/buy-domain/sws.xyz?redirected=true
https://nite.nl/voorstellingen/

WYADAO.xyz is available
Brand Direction 3: Casual, Cultural Insider

Frens Nite
Carnival Frens

05/18/2022
- what's the budget for marketing?
- NFT NYC
- Thur: marketing direction, core

**DAO Northstar:** DAO that builds better tokens for the metaverse

**DAO KPIs**

1. 20K Holders (DYDX and Illuvium have similar holders count and fully diluted market cap)

2. 200 grant projects funded

3. 200 event series (gaming, music)

4. 2 core contributors

**Marketing Metrics**

5K Twitter

2 Twitter Spaces a month



# Ops

April 2022 -
June: Token Economies made easy - brought to developers
- launch token economies
- liquid economies, token bounding curves, opportunity to earn tokens
- address the marketing any developers: social, gaming, NFT collections a16z, metaverse, metaverse experiences
- website built by Serious Business (https://serious.business/)
- new white paper by Kevin and Amit, new formulas, its for the investor roadshow, $32B to deploy in web3
- how to differentiate developer
- ecosystem graphic, before and after, rally.io, 15 different logos, 15 apps for Rally.io
- Waxman PR firm to take to market
- Gagan do swap pairs with development or grants, Rally Network Bootstrap, and rewards access
- 12 of areas where we can sponsor, hackathons/sponsorship, in NYC
- hire a marketing and developer relations hire and going with events

1. positioning
2. turning on basic marketing engines
3. fall - ecosystem outreach, sponsorship, partnership

DAO
1. web3 social, infrastructures gaming, rally/crosschain NFT, metaverse experiences
2. defi social

double check with Gary on the wallet

Next Steps:

- Talking points for LaunchHouse panel discussion
- marketing agency for branding
- list of conferences to attend (taking account of Jennifer’s feedback)
- landing page suggestions
- things to do in NY
- Sydney's proposal / deliverables

# Treasury

Treasury option for RLY

20K Holders and introducing membership holds

**DeFi**
1. Launch on Balancer
2. Nirvana
https://docs.nirvana.finance/mechanics/summary
3. Market
https://www.market.xyz/

**Custodian**
1. Gemini @ 4%
https://www.gemini.com/prices/rally

2. Gate.io
https://www.gate.io/lending/liquidity

05/18/2022
- Did we migrate the USDC treasury? - Mike to share draft of Treasury retrospective
- Syd to submit reimbursements to Mike
- $300K USD

1. Share schedule of events that are upcoming
Additional matching
2. bridge update
3. Option 2: Syd meet with Mike to allocate budget for errors and post this for community vote
- sending grants, custodian/paid in different chains, this will be an issue for grants trying to
4. revisit RLY LP option on Balancer, prediction market, creator coins,

action items:
1. Discord mike sent 5 batch transaction doc to review for Gnosis
2. events, marketing initiatives in general for next quarter, refocus the Reviewers for the next quarter sprint, budget specifics for markeit
3. Mike share like a dollar amount or % allocated for errors
4. Make external trello https://github.com/filecoin-project/devgrants/projects/1

## Tasks
06/09/2022

1. KPI/NorthStar
hackathons
marketing
incubator
Masari
2. NFT NYC
- website/Notion
https://super.so/
https://kraft-theme.super.site/
https://spotlight.super.site/
- marketing copy
- CTA (integration, etc) Amin
- Launching the site so that it has it's own URL
- Twitter/Discord - banners, logos, marketing copy
4. Core Recruiting

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## Archived
1. Wallet xDAI/RLY - Amin
Option 1: Keep it as a burn and move on
Option 2: Syd meet with Mike to allocate budget for errors and post this for community vote
- sending grants, custodian/paid in different chains, this will be an issue for grants trying to get their money too so that's a consideration
Option 3: wait for release back ERC20 to other tokens

2. Prep for May 5th: Jeremiah/Gagan meeting/marketing, Xandar
- Jeremiah on Wed May 4th, for May 5th meeting
- Xandar is going to pitch, 5 min pitch, 5 min Q&A, 5-10 mins for internal team to discuss
- Community Voting
3. Community Voting, Mezzari/Credicals
- updated grant section
- Option for Polls [[link]](https://forum.rally.io/t/rly-ecosystem-grant-programs-summaries-and-key-distinctions/1479)
4. internal opersations DAO tooling
5. DAO Reviewers, new direction strategy plan w/Amin
- Marketing/GTM initiatives

change vote amount depending on valuation of grant, once a month - Mike

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Thursday's update:

1. Reviewer - review DAO projects/grants
2. Direction of the DAO the next Quarter is focused on marketing/branding/pipelines
3. Partnerships

2. New audience
3. Vajresh, ask if updated dev docs available

Next Steps:
1. Thursday deliver maybe slides/HackMD to update overall
1. direction of DAO/reviewers - marketing/partnerships/brand differentiation
2. future of RLY when it comes to social defi, dapps building on engage to earn, bring Taki

2. (Internal) Reimbursements
3. Community vote
https://meta.discourse.org/t/how-to-create-polls/77548
is there spam bot vote considerations?
Explore Snapshot, coordinate with Amin/Wed

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April 26, 2022

Hey Gagan and Jeremiah, great to get connected and welcome! As I may be new to you, happy to share some context on my background in regards to my work in DAOs/DeFi/Eng. I'm the lead and I've cc-ed Michael "Amin" who is a core contributor.

To provide context, in the last 3 months we have been coming across grant applications that are off-center of the DAO grant thesis. At this point the DAO realizes that we are coordinating and responsible for initiatives that promote the development and R&D of RLY protocol as almost a defi structure - similar to how AAVE became a DAO in which that community is now responsible for building infrastructure and tooling around defi.

RLY protocol contribution and new tooling is top of mind for us, in the last 3 months alone, our 20M RLY (prev at $10M USD value) has seen a 250% change (now ~$3.5M) in our treasury. So Mike and I are actively putting the infrastructure in place to coordinate treasury management for the DAO, despite the DAO's main purview is to identify projects and issue grants. Therefore, the DAO is now looking for infrastructure, developers and tooling that can extend the integration and utility of RLY's protocol across consumer defi, consumer "engage to earn" dapps, etc.

1. Do you have a plan for how many hackathons & conferences the DAO will represent at in 2022? Is there a calendar somewhere?
For context, I've been in this industry for 6+ years, I've not seen RLY attend any of the circuits' events, so I'm super excited that the RLY ecosystem will be changing and being present in the ecosystem. The DAO has set aside a marketing budget for hackathons and conferences, for now Amin and I attend a select few. What would be great is to coordinate with the Association team so that we have concentrated representation. The next conference we would attend would be Breakpoint Solana in Nov, especially as our ecosystem has rolled out the RLY to SOL compatibility. For the next conferences that you'll be attending, is RLY going to be coordinating anything specific?

2. Is there a budget for how many hackathon bounties will given out in 2022, and what the dollar amounts will be?
In regards to hackathons right now the budget comes from the marketing allocation, however we will allocate a budget dedicated to hackathons. Will coordinate with Jeremiah to co-contribute budgets to the hackathon.

3. Do you know roughly how many projects the DAO plans to fund in 2022?
Ballpark numbers: with about 17M-20M RLY for this year's DAO treasury, we can grant +/- 40 projects at $50K avg check size or at 8 grants per month for the remaining year.

4. Is there a criteria defined to determine how much gets granted to a project?
In regards to criteria, it's a case by case basis and the Reviewers are active in assessing that the financial requests are relevant for the scope of the project.
https://forum.rally.io/t/rly-ecosystem-grant-programs-summaries-and-key-distinctions/1479

5. How much has been deployed to-date, and how can we learn about the projects and their status?
Our DAO/Reviewers kicked-off 3-4 months ago and Dystopia Labs has been our first project funded. They have been able to bring RLY Ecosystem DAO into ETH Austin and ETH Portland with 5 qualified hackathon bounties.

The next grant distribution that is likely to be considered by Reviewers will be on the consumer-facing RLY/SOL bridge. As previously stated in the intro, we are looking at infrastructure and tooling that will increase cross-chain activity between RLY and other ecosystems. There was a request by Kevin and Vajresh to find a team that is building a user-experience for the recently released RLY/SOL bridge, and Slide (I coordinated devs/security eng from Airbnb, Figma, Brex, Reddit, Amex).

Next Steps:
1. Would like to coordinate with Jeremiah for marketing support. In regards to deal-flow, RLY Ecosystem DAO is nascent and would like to collaborate with the RLY Network to drive more awareness to the DAO and grants process.
2. Amin and I coordinates the process for intaking projects and coordinating Reviewer diligence, setting up the pipeline partnerships to increase relevant deal-flow

Jeremiah, when is your next availability? Next Mon - Wed is most favorable for me, thank you! Will add Amin.

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April 22, 2022

- add RLY to Tally

Deal Flow Pipeline:
- outbound of RLY DAO at events
- inbound from personal networks
- 2-3 projects a week

Project Profiles:
1. Technical social/defi
2. Developer toolings to build on RLY Network
3. Dapps that use web3/social, "engage to earn" mechanism and can support a two token model or bonding curve with RLY

Pipeline Partners:
1. Incubator, accelerator programs

What have we done today:
1. Identified the project profiles: defi, developer tools, "engage to earn" dapps

Next Steps:
1. Review list of potential partnerships, to increase of deal-flow pipeline
2. Voting security https://blog.spruceid.com/sign-in-with-ethereum-to-discourse/
3. Forwarded address

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April 21, 2022

- figure out expenses for events (Amin)
- figure out grant budget and velocity of projects to review, how many projects should we be reviewing per week

https://github.com/BridgeBuddies/Slide

Decisions:
- $300K or 20% $1.5 USDC budget on marketing/growth
- 50 checks - $50K USD 8-9 months
- Amin and Syd coordinate community voting
- check through inbound/outbound
- sRLY?! Coordinate with Jen and Amin

Next Steps:

1. work with Amin on increasing inbound/outbound deal-flow
2. 40 teams in the last 8 months, 5 checks per month
3. Increase quality of deal-flow, Amin to interview others in the Ecosystem, expected standards
3. Mike to calculate remaining Reviewer Grants for the rest of the 8 months

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[e-mail]
Looking for venture partner
bringing folks in

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Reviewers
https://docs.google.com/spreadsheets/d/1emxYyybDcp8ObloWZWjMm9MEoc3--k82-7BAbFlDYkY/edit#gid=0

RLY Forum Post
https://docs.google.com/document/d/1EI24G22SpygwCBWbnsktKod4TfoyEWxiwGV-BzGGXwE/edit

Grants Program
https://wiki.rally.io/rally-io/community/community-developer-council/cdc-developer-grant-program