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tags: Frothy, Zhen
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# :star: Zhen Community Scope

## Background

Art is going through lifecycle like sneakers, counterfit, issue of authenticity

Thinking of NFTs

Quickly realized artworld had no idea what the NFT is, we will approach with authenticity, to something you're already facing.

Gallery said yes to the tech, as a founding partner, authentic
50,000 authenticated, 50K users

Product:
Self-contained, in future will consider a share/social aspect

## Objectives

**Education** between collectors, artitst and communities, bring Legacy Artists under same roof of high-profile artists

1. Education as adoption flow
2. Bridge physical/legacy artist with digital
3. Own the supply channel

**Collectors**
1. good experience
2. validating good investment

**Community Engagement**
Overwhelmed with community management
Discord 1K onboard
- how to convert community members as participants or managers
- :star: an ecosystem to share
- how scale the community management (Reddit moderators)
- what do they want to see from us, tone, answers

## Goals

who to release with next, how are people owning thing? how are people owning art? who is owning art?

## Scope

1. Getting galleries to understand a Discord communities
- rather than roster of 10 HNWI to buy
- understand power of this community
- create a metric on this
- galleries to benefit from existing community
- Musicians using IG Live or posts from natural daily (distribution channels)
- :star_and_crescent: how to scale the gallery onboarding, they just have to like you
- wanting to onboard KAWS
- talking to estates of artists

2. Increase engagement and activity
- self sustaining
- community lead
- inclusive space

3. Creating Bridge
- galleries to web3 (WOM, if X is in then I'm in too)
- collectors to community
- community to collectors

## Milestones/Timeline

1. Community Milestone - getting as many artists and galleries onboarded, Walled Garden, hard to poche, Galleries have low churn from their original product adoption.
- collectors will go where artists are going
- marketing is talking to the artists directly. "my collectors keeps talking me to talk to you" - bridging
- i want Zhen for your next steps

2. Fundraising Milestone
- seed in the summer
- no upcoming fundraising
- currently rev generating, take my money, don't need a trial

## Future Considerations

Membership NFT

not actively pursue membership NFTs, not sure what tokens would look like

Can't guarantee access to drops

900 early memebers were founding members and had one drop

## Out of Scope

## Project Exit

## Key Stakeholders

Galleries (onboarding partners)
Community/Moderators/Discord
Buyers/collectors - community, Roster HNWI

## Constrains/Assumptions/Risks/Dependencies

A lot Zhen can't share, NDA up to our eyeballs, and these create bottlenecks in community engagement level, no sneak peaks, hard to create hype, want to create compression and then a release

Zhen to adopt Netflix backend onboarding model for artists
Have artists submit teasers before onboarding

## Deliverables

## Thoughts
- no token
- they are on top of the art world