---
# System prepended metadata

title: Lightning Capital - Community Design Proposal
tags: [Frothy]

---

---
tags: Frothy
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# Lightning Capital - Community Design Proposal

```
Author: Frothy
08/2021
```

:::danger
"ETFs for the Crypto Curious"
:::

### Process

- Community Design for a hedge fund

### Not Included

- PR and Marketing: Serotonin
- Algo installs: Userbase



---

### Want Created: 

Campaign for investors to enter into crypto ETFs

---

## Where Are We Starting

- Crypto ETFs
- Traditional markets
- Retail Millenial traders do not typically trade ETFs themselves, rather it's in a passively managed fund


LC's ETF will be actively managed

## What is the profile? 

```
" 
- risky
- friction, don't know how to get started in crypto
- wants exposure
- my peers have exposure
- now the norm
- what are my peers doing and should I 
"
```

## How do we get there? 

- Move passive members to active members
- Moving them along the "commitment curve"
- identify and collect all the partcipants who have attended "hook" workshops

```
Hook Workshops:
"to invest in crypto without buying it"
```

![](https://i.imgur.com/D9YeZab.png)

Move Lightning Capital's active members into Active Members

![](https://i.imgur.com/XE2xNfn.png)

Convert passive to active investors

---

**Community**

**Incentive**: Collective participation

**Purpose**: I'd like to have exposure to crypto

**Gather**: Cohort (Scrum), Slack (as a place to "work"?) vs Discord, Product Hunt to show-off? 


---

## Proposal

Create a community and audience for it's product offerings


## Questions [?]

- Launch date? 
- Volume needed:
    - taking over existing ETF, revamp the whole ETF
        - quick GTM strategy, already launched 

    - 5M avg shares in avg trading vol, 

- Problems
    - trading a couple thousand shares a day


Goal:
B2B: wealth management firms
B2C: crypto traders that have a basket of goods (Reddit)


Vanguard & Blackrock holds crypto mining firms



### Next Steps
- [C] needs parameters, timeline, dates, metrics
- [S] algo instalalls deck

---

## Review and Decision: