--- tags: Frothy --- # Lightning Capital - Community Design Proposal ``` Author: Frothy 08/2021 ``` :::danger "ETFs for the Crypto Curious" ::: ### Process - Community Design for a hedge fund ### Not Included - PR and Marketing: Serotonin - Algo installs: Userbase --- ### Want Created: Campaign for investors to enter into crypto ETFs --- ## Where Are We Starting - Crypto ETFs - Traditional markets - Retail Millenial traders do not typically trade ETFs themselves, rather it's in a passively managed fund LC's ETF will be actively managed ## What is the profile? ``` " - risky - friction, don't know how to get started in crypto - wants exposure - my peers have exposure - now the norm - what are my peers doing and should I " ``` ## How do we get there? - Move passive members to active members - Moving them along the "commitment curve" - identify and collect all the partcipants who have attended "hook" workshops ``` Hook Workshops: "to invest in crypto without buying it" ``` ![](https://i.imgur.com/D9YeZab.png) Move Lightning Capital's active members into Active Members ![](https://i.imgur.com/XE2xNfn.png) Convert passive to active investors --- **Community** **Incentive**: Collective participation **Purpose**: I'd like to have exposure to crypto **Gather**: Cohort (Scrum), Slack (as a place to "work"?) vs Discord, Product Hunt to show-off? --- ## Proposal Create a community and audience for it's product offerings ## Questions [?] - Launch date? - Volume needed: - taking over existing ETF, revamp the whole ETF - quick GTM strategy, already launched - 5M avg shares in avg trading vol, - Problems - trading a couple thousand shares a day Goal: B2B: wealth management firms B2C: crypto traders that have a basket of goods (Reddit) Vanguard & Blackrock holds crypto mining firms ### Next Steps - [C] needs parameters, timeline, dates, metrics - [S] algo instalalls deck --- ## Review and Decision: