--- tags: FutureSwap, Proposal --- # FutureSwap - Sales Engineering Pipeline --- ``` Author: Codecorgi 07/2021 ``` --- **BD Traction:** - Built a pipeline partnership with 441 accounts including LP funds and strategic clients, $48M raised for token sales - Increased enterprise customer contracts through lead gen by 109.38%, 175 new B2B by 1st month, made GTM strategy - Engaged the fund’s 5 lead funnels, grew active members to 25K+ by 42.7% within first 3 months through partnerships - Cold-called 100 high net-worth individuals and businesses per day, converted 24.1% into leads - Sold 13 private banking products daily, managed portfolio, awarded Gold status (Q2 - Q4) and President's Club Award Q2-Q3 **Developer Tools:** Past work from Web2-Web3 includes: Polkadot, 0x, The Graph, MetaCartel, Techstars, Google Client Deliverables Anonymized: - Launched 13 hackathons, 2 YC companies - Delivered leading strategy on developer outreach to a community of 300,000 devs - Launched meme campaign that fundraised $38K in $1-$5 micro user donations in 2 months for developer grants - Executed campaign for client to win 2nd place at international enterprise competition - Built 5 dev funnels, grew active members to 25K within first 3mo through strategic engagements - Launched 3 global ambassador programs - Improved awareness metrics by 466% increased engagement by 283% --- :::danger Ask: "How do we get X amount of integrations in 6 months?" ::: ### Process Create a sales engineering funnel to onboard accounts | Goal | Metric | | ----------------- |:----------------------- | | Acquire New Customers| # of new integrations | | Sales Pipeline | | | Establish conversion rate | | | Reduce Sales Cycle onboarding time | --- ### Want Created: Sales engineering pipeline created for onboarding accounts --- ## Where Are We Starting - Unknown users - consumers of FutureSwap ## Where do we want developers to go? - Integration APIs looking to expand channel reach ## How do we get there? - Incentivize to accept platform partnership - Moving them along the sales funnel - identify and collect all the partcipants who have attended "hook" workshops - Setting the number needed for market dominance - Closing accounts ``` Hook Workshops: "How to expand developer adoption with FutureSwap" ``` ![](https://i.imgur.com/D9YeZab.png) Move FutureSwap's BD list from Active Members to Power Members "Active Members": Existing Clients, Active Support Tickets --- ## Proposal Build out funnel and recruit lead account manager or SDR :::success Phase 1: Integration partner onboarding Phase 2: Retail trader onboarding (Proposal TBD) ::: **Timeline:** **Six month engagement with kick-off: August 25, 2021** Week 1: Onboarding and Initial Strategy Assessment FutureSwap shares relevant information for Sydney to map out Integration Partner Funnel proposal Consistent communication for any additional, missing, and follow-up information Week 2: Incentive Creation vertically for roles, horizontally across roles Drafting BD funnel proposal Outreach to internal customers to approve or counter strategic direction Week 4: Create logistics, BD kits Managing existing and building net-new assets and programming Begin SDR/Account Manager recruiting Week 6: Outreach to current active users Distributing bandwidth constraints Delegating account owners Week 8: Onboarding Integration Partners with objectives and metrics Scheduling deliverables and assigning points-of-contact Fixing and preventing churn in the customer journey Week 12: Launch logistics and announcements Directing distribution channels to sales funnel # Budget Payment Option: Fee paid monthly 37,000 DAI (50% in DAI, 50% in FST accepted) + one time 10K (FST) Scaling programming --- ### Next Steps - Identify current integration partners to move along the commitment curve into: --- ## Review and Decision: V2 - could not integrate in ecosystem, subgraph, no versions we are composible now, no DAO bridge ICO bridge, need liquidity Competitors https://twitter.com/CharmFinance Approach Desire: https://twitter.com/CharmFinance/status/1424720420297756672?s=20 Audience: Professional traders Options/Apps for Traders. Liquidity options I'm already part of the Charm program, partnership with FutureSwap, go into this pool Create options, Communities Visor.APY Ideal Onboarding: https://twitter.com/lemmafinance?lang=en Onboard arb shops Want to be the baselayer integration strategy Goal: 20-25 Developers build on this, ecosystems build on this futureswap, they are part how to bypass fitrueciotn point Tentative Product Timeline End of Aug, will hit the ground to launch Arbitrum, launch week or two, do a lunch with futureswap, how do we build out this first version. Mid/Late September How arbitrum falls, who is there and who we can work with Very competitive space Ask: Get 20 DeFi products to integrate FutureSwap Challenge: like AAVE with Credit Lending, unless there is a point of contact on their team to drive this home, this integration will not be successful. What operational strategy can I create so that this is accomplished across all tentative teams. Waiting for launch https://twitter.com/arbitrum There are two phases: Phase 1: Onboard 20-25 integrations Phase 2: Developer retention to build integrations/community