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tags: deals, MPA, Advisor
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# MPA V2

Prepared for Casey @ MPA

## Background

[[Resume]](https://hackmd.io/HecGxJWdTYSFt2ruFC5H3A)

**Sydney Lai** is an engineer and liquidity designer in both Web2 & Web3, providing technical and fundraising support to developers and founders.

2013 - Asset management at global bank
2014 - Partnerships at $10M gaming/VR fund
2016 - Partnerships at gaming platform
2018 - 7 Token sales at ConsenSys
2020 - Raised $5M private equity SPV
Various - Funds, Treasury DAOs, Syndicates

Past Engagements: Polkadot, 0x, The Graph, MetaCartel, ConsenSys, Filecoin, etc

Vitalik Buterin, Andrew Yang, Snoop Dogg, Pussy Riot, MetaKoven (bought $69M NFT), etc.

Deliverables Anonymized:
- Delivered leading strategy on developer outreach to a community of 300,000 devs
- Launched twitter meme campaign for niche DAO that fundraised $38K in $1-$5 micro user donations in 2 months for web3 project grants
- Built 5 partnership funnels, grew active members to 25K within first 3mo through strategic engagements
- Launched 3 global community programs
- Improved awareness metrics by 466%, increased engagement by 283%
- Raised $1.5M liquidity pool in 7 days (linked to prominent DAO in ETH ecosystem)
- Raised $41M in token sales across 7 teams
- Raised and managed 3 DAO grants programs

## Role

Advisor at MPA

1. Restructuring the token model towards MPA V2 (User Profiles/UA platform)
2. Treasury management (exisitng land, tokens, and users' tokens)
3. Streamline process of integration partners, protocol, hiring assistance in point-person
4. Streamline fundraising operations for Private Round and token sale

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Hey Casey and Matthew,

Thanks for taking the time to sit-down and go through the latest pivot in MPA and what new milestones I would contribute to as an Advisor. I take Advisorship very proactively and strategic as ultimately I want to ensure that the team and founders are able to alleviate any bandwidth constraints and execute.

Moving forward here are the following milestones for the next year:
1. Restructuring the token model towards MPA V2 (User Profiles/UA platform)
2. Treasury management (exisitng land, tokens, and users' tokens)
3. Streamline process of integration partners, protocol, hiring assistance in point-person
4. Streamline fundraising operations for Private Round and token sale

Next Steps:
1. I've cc-ed Hsin-fu to ensure that future Emails from MPA is not lost in the inbox.
2. Please share relevant TG handles to start TG thread for easier coordination.
3. Provide a formalized document of the offer
4. Schedule a 30 min working session on integration partners and fundraising operations